Hjortur Smarason is a marketing consultant in Reykjavik Iceland, working on branding, concept development and internet marketing at Scope communications.

With background in anthropology and political science Hjortur’s main focus is now marketing and the latest trends in the field. Hjortur writes a weekly column on marketing in the national business newspaper, Vidskiptabladid (only in Icelandic) and has a blog about untraditional marketing and social media, Marketing Safari. So if you want to go on a safari through the less traveled roads of marketing, jump on board.

Hjortur is a frequent speaker about marketing and social media and was the editor of the book CoolBrands - An insight into some of Iceland’s coolest brands.