Hjortur, Trend Hunter

Hjortur Smarason is a marketing consultant in Reykjavik Iceland, working on branding, concept development and internet marketing at Scope communications.

With background in anthropology and political science Hjortur’s main focus is now marketing and the latest trends in the field. Hjortur writes a weekly column on marketing in the local business newspaper, Vidskiptabladid (only in Icelandic) and has also got a blog about untraditional marketing, Marketing Safari. It’s now in English so if you want to go on a safari through the less traveled roads of marketing, jump on board.

Hjortur is a frequent speaker about marketing and was the editor of the book CoolBrands - An insight into some of Iceland’s coolest brands.