THTV Trends

Trend - The healthcare industry is now utilizing virtual reality (VR) environments and experiences to help patients manage or alleviate pain. This approach aims to distract users from their pain or discomfort, promote relaxation, and potentially reduce the need for traditional pain medications.

Insight - Consumers with chronic pain often seek products that can alleviate or divert their attention from their condition, especially if a cure is not available. Eliminating the need for in-person treatment, VR technology complements traditional pain management strategies by reducing the need for pharmacological solutions. Businesses catering to the demand for non-invasive, tech-based healthcare solutions can appeal to consumers looking for alternative ways to manage their health conditions.