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1 w ago
Pop Art Soccer Cleats
These PUMA 'evoPOWER' Pop Art Shoes are Inspired by 1950s Artworks
‘PUMA’ recently debuted its latest pair of PUMA ‘evoPOWER’ soccer cleats, which boast a bold pattern inspired by Pop Art. Mario Balotelli is the creative mind behind the brightly colored...
3 w ago
Feminine Bubblegum Sneakers
The PUMA R698 Shoes are Reminiscent of Chewing Gum
The PUMA R698 athletic sneakers are a feminine pair of shoes that opt for a quintessential bubblegum pink colorway complete with a sparkly grey sole. The stylish kicks are both feminine and modern...
4 w ago
This Puma Stepper Design Pays Tribute to Detroit's Abandoned Station
As an ode to the abandoned Michigan Central Station in Detroit’s Corktown neighborhood, this Burn Rubber-designed Puma Stepper colorway effectively uses dull urban tones. The sneakers have an...
4 w ago
28 Examples of Co-Branded Tech Marketing
From VR Beauty Subscriptions to Musical Donut Mergers
These examples of co-branded tech marketing range from VR beauty subscriptions to musical donut partnerships. In recent years, both major and independent brands have begun to recognize the...
11 w ago
Celebrity-Endorsed Suede Sneakers
These Stylish Kicks Feature a Textured Creeper Sole
Rihanna recently teamed up with Puma to design a stylish suede sneaker with a textured creeper sole. While the pop star is well known for her fashion influence, this latest collaboration puts a...
12 w ago
Horror Film Sneakers
These Sleek Sport Shoe Designs Pay Tribute to the Sharks in Jaws
The sport shoe designs might remind one of the ocean thanks to the shark-themed aesthetic inspired by the New Jersey shark attacks and the popular horror film, Jaws. These Freaker x Packer x Puma...
13 w ago
Ice Cream-Inspired Sneakers
The Newest Puma Sneakers Reminisce on Summertime Snacks
The newest line of Puma sneakers, the ‘Ice Cream Ignites,’ are inspired by summer and meant to reminisce on the best parts of the season. The two designs come in “cookie dough”...
13 w ago
Sporty Gilded Sneakers
This Vashtie Puma Collaboration Makes Running Shoes Glamorous
This Vashtie Puma collaboration sneaker is a gilded instant classic. Both glamorous and tough, the update on the sporty shoe reflects the DJ/promoter/artist/director/model’s unique street...
2 w ago
Auto-Lacing Sneaker Systems
The AUTODISC by Puma Ties Sneakers with the Press of a Button
Auto-lacing is soon to move from a notion of the future to concept of the present thanks to sportswear brand PUMA and the creation of the AUTODISC. The device creatively ties shoes with the press of...
8 w ago
Casually Futuristic Athletic Wear
The adidas Originals’ Tubular Collection is Modern and Wearable
The adidas Originals’ Tubular Collection blends a number of different aesthetics that combine to create a final product that is strikingly wearable. The athletic movement in fashion has pushed...
16 w ago
Empowering Sneaker Collaborations
This New Sneaker Line Celebrates Women Who Redefine Gender Roles
Puma teamed up with Solange to produce a new line of sneakers that celebrates powerful and inspiring women who redefine gender roles. While the singer has teamed up with Puma before, her latest...
16 w ago
Mythological Beer Branding
This Craft Beer Uses Symbolic Creatures to Label Each Bottle
Designer Dalys Burnes has created the mythology-inspired beer branding for La Mansión Cervecería using symbolic creatures. There are four unique flavors of beer that mimic the ancient story of...
19 w ago
Sultry Sportswear Spreads
These Ads for Puma's #ForeverFaster Campaign Feature Artist Rihanna
These beautiful black and white sportswear spreads of the glamorous Hollywood artist Rihanna are the first ads that showcases her brand ambassador status for Puma. Along with this title, Rihanna is...
22 w ago
Body-Conscious Swimsuit Guides
This Infographic Offers Bathing Suit Suggestions Based on Body Type
This swimsuit guide and infographic offers suggestions on what kind of bathing suit to get based on your body type. From Australian Spas and Pools, ‘The Right Swimsuit For Your Body Type’...
25 w ago
Crocheted Baby Sneakers
These Picasso Babe Crocheted Sneakers Pave the Way for Mini Sneakerheads
Reproducing sneakerheads have something to celebrate with the release of the newest Picasso Babe Crocheted Sneakers created in partnership with hipster publishing tycoons Highsnobiety. The...
27 w ago
100 Sneaker Collaborations
These Sneaker Collaborators Showcase the Best of Both Worlds
Sneaker collaborators bring together two design influences for one pair and/or collection of truly remarkable sneakers. On this list is a wide variety of sneakers from outlandish wing accented kicks...
30 w ago
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of...
33 w ago
Web-Enabled Retail Displays Update Constantly with Online Content
Once upon a time, the physical store was the primary retail environment and the online store was secondary, but this web-enabled retail domain merges the two. Furthermore, it seems to reverse the...
5 w ago
Humble Streetwear Collections
The 'Eat What You Kill' Line Reflects Frank the Butcher's Life
Iconic active wear brand PUMA teamed up with Boston’s Frank The Butcher to produce an apparel line called ‘Eat What You Kill.’ This unique collaboration fuses the industries of music,...
7 w ago
Dual-Colored Soccer Cleats
This Company Released One Pair of Shoes in Two Contrasting Colors
Puma’s newest soccer cleats come in two contrasting colors. While most soccer cleats come in neutral shades, Puma’s latest design features bold and vibrant hues. As part of a new...
10 w ago
Songstress Sportswear Ads
The PUMA Fall/Winter 2015 Campaign Features Singer Rihanna
For the brand’s first ever collaboration with a celebrity, PUMA decided to snag Rihanna as its spokeswoman for the PUMA Fall/Winter 2015 campaign, which sees the sultry singer swaying...
13 w ago
Futuristic Footwear Films
McQ x Puma Unveiled a F/W Collection with an Artful Video Lookbook
The McQ x PUMA F/W ‘15 Collection is finally here to ring in the colder season. Playing on futuristic appeal, the brands have treated its followers with a contemporary video lookbook. The...
26 w ago
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
Twitter’s on-demand video platform Periscope lets users see life through someone else’s eyes in real time and is already a powerful branding tool for companies like H&M, DKNY and Puma,...
27 w ago
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
For those who aren’t familiar with Periscope, the Twitter-based app is already a favorite among major fashion labels including H&M, Puma and most recently DKNY. The platform lets users see...