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4 w ago
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of...
7 w ago
Web-Enabled Retail Displays Update Constantly with Online Content
Once upon a time, the physical store was the primary retail environment and the online store was secondary, but this web-enabled retail domain merges the two. Furthermore, it seems to reverse the...
14 w ago
55 Puma Footwear Offerings
From Luxurious Leather Soccer Boots to Earmuffed Kicks
Adidas is probably the first brand that comes to mind when people think of German sportswear and footwear manufacturers, but these Puma footwear offerings show that Adidas isn’t the only...
34 w ago
21 Geeky Fashion Finds
From Scientific Runway Staples to Chic Chemist Accessories
This list of geeky fashion finds celebrates scientific and math-themed wardrobe staples. Standouts from this cluster include periodic table cuff links and chemist-approved cuff accessories that are...
36 w ago
Contemporary Urban Lookbooks
The PUMA x Sophia Chang Collaboration is Fit for a Brooklynite
The latest offerings from the PUMA x Sophia Chang collaboration have been unveiled and my, were they worth the wait! The Brooklynite collection, as it is referred to, builds upon the Spring/Summer...
40 w ago
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
The Puma Forever Faster campaign puts out a call to all troublemakers and of course, tons of users on the Internet were happy to cause some mischief. The campaign asks Twitter users to send out a...
44 w ago
Cartoon Critter Sneakers
The Puma Basket Classic Low Shoes are Made with Hot Pink Felt
The Puma recently teamed up with British retail brand House of Hackney to create these super fun and girly Puma Basket Classic Low sneakers. These feminine athletic shoes are covered in hot pink...
48 w ago
Street Lounger Lookbooks
This Lookbook Highlights the Sophia Chang x Puma Collection
Iconic footwear label PUMA has teamed up with New York-based artist Sophia Change for fall/winter 2014 and is releasing a Sophia Chang x PUMA collection. The lookbook has just been released and it...
1 w ago
100 Sneaker Collaborations
These Sneaker Collaborators Showcase the Best of Both Worlds
Sneaker collaborators bring together two design influences for one pair and/or collection of truly remarkable sneakers. On this list is a wide variety of sneakers from outlandish wing accented kicks...
48 w ago
Mismatched Shoe Packaging
PUMA Uses Everyone Associates to Brand Pink and Blue Kicks
PUMA employed Everyone Associates to come up with a packaging design that would meet the forward-thinking nature of the company’s new mismatched shoe design. The kicks are being worn by...
49 w ago
Soccer Club Crest Illustrations
Daniel Nyari Created Minimalistic World Cup Team Logos
The World Cup team logos range from Italian to Australian. With 36 qualifying teams, the FIFA World Cup 2014 boasts an array of culture and vibrant colors that represent each one. To separate...
50 w ago
Polygonal Sneaker Illustrations
Caroll Lynn Illustrates Popular Sneakers with Geometrical Designs
Popular sneakers like the Nike Air Max and the Saucony End are featured in graphic designer Caroll Lynn’s recent work. In her series of shoe art, she gives people a three-dimensional...
51 w ago
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
Once again, PUMA has teamed up with Ferrari for a new line of luxury sneakers, this time under the name ‘Limitate.’ The brand collaboration is a perfect fit, since both embody speed and...
52 w ago
Colorblocked Shoe Packaging
PUMA Tricks Uses a Bright Box for Limited Edition Kicks
To celebrate the release of the PUMA Tricks collection, the company sent out a limited edition presentation box featuring the four shoes from the new line. However, instead of going with a...
54 w ago
Ferocious Spirit Animal Editorials
Sander Dekker Photographed Christina Anderson for C-Heads
Christina Anderson bares her claws in the ‘Chocolate Puma’ editorial for C-Heads, photographed by Sander Dekker. The editorial certainly lives up to its name, as Anderson channels the...
54 w ago
Gilded Soccer Cleats
Alexander McQueen Developed Ultra Luxurious Editions of the PUMA King
Ahead of the 2014 World Cup, Alexander McQueen teamed up with PUMA to develop two very stylish adaptations of the PUMA King. The sports shoe style is one that has been around since 1968 and this...
55 w ago
Luxurious Leather Soccer Boots
The Puma King Top Italia Honors Italy's 1982 World Cup Triumph
The Puma King Top Italia is a gorgeous leather-sheathed soccer booth that celebrates Italy’s 1982 World Cup triumph, the third of Italy’s four World Cup titles. The boot has a classy...
55 w ago
Faux Horse Hair Shoes
These Puma Shoes Celebrate the Chinese Year of the Horse
Puma released the Puma Takumi 2014 ‘Year of the Horse’ shoe in order to celebrate the Chinese Year of the Horse. These premium leather shoes, which pay homage to the Chinese zodiac system,...
6 d ago
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
Twitter’s on-demand video platform Periscope lets users see life through someone else’s eyes in real time and is already a powerful branding tool for companies like H&M, DKNY and Puma,...
6 d ago
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
For those who aren’t familiar with Periscope, the Twitter-based app is already a favorite among major fashion labels including H&M, Puma and most recently DKNY. The platform lets users see...
52 w ago
Whimsical World Cup Ads
This Puma World Cup Ad Shows Mario Balotelli Interviewing Himself
This peculiar new Puma World Cup ad stars charismatic Italy star Mario Balotelli. Balotelli is a player who is always in the news, whether for his incredible talent on the field or his exploits off...
55 w ago
Speedy Leather Soccer Boots
The Puma evoSPEED 1.2 Leather Shoe Helps Players Accelerate Faster
The Puma evoSPEED 1.2 leather soccer boot is a shoe that offers a soft, supple feel. The boot’s soleplate features Puma’s special SpeedTrack technology, which provides added support and...
55 w ago
Featherweight Soccer Shoes
The Puma evoPOWER Boots Provide Power, Accuracy and Comfort
The rumors about a totally new Puma Football Boot began in June 2013, when a Puma official talked about a Puma boot innovation coming in 2014 not explaining new details. This new Puma Boot is the...
55 w ago
Sleek Golf Kicks
These Puma Golf Shoes Provide Maximum Performance & Style on the Green
Puma Golf’s ‘BIOFUSION’ shoes are golf kicks that aid golfers’ performance while keeping them comfortable and pulling in style points. The shoes combine innovative Puma Golf...