PSFK Trends

Music lovers have been buzzing following the release of Drake’s Scorpion album, prompting Snapchat to offer consumers a Drake-themed lens which enables fans to don the rapper’s... MORE

LUSH has always been a charitable brand, but more recently, the cosmetics retailer has shifted its efforts to take on a more activist-focused role with its larger-scale #TransRightAreHumanRights... MORE

In an effort to continue its dedication to consumer convenience, Amazon has announced a new program called ‘Shipping With Amazon’ that’s set to launch in Los Angeles. While the... MORE

UK retailer Sports Direct has collaborated with Game Digital to create spaces in its stores for shoppers to host live eSports games. The spaces are meant to provide a break from browsing, while also... MORE

The sleek, Internet-connected Peloton tread was well-received at this year’s CES 2018, and after partnering with NBCU, Peloton Tread members can workout while streaming exclusive exercise... MORE

With the newly implemented Patreon Lens, content creators can encourage fans to pay a fee to view exclusive clips that disappear after 24 hours. Adapting a Snapchat-inspired model, the artist and... MORE

The ‘SOLIDshot’ basketball sleeve is an innovative wearable tool that teaches players how to improve their aim when shooting hoops. Tested on NBA and NCAA players, the SOLIDshot uses... MORE

French label vodka Grey Goose opened a pop-up hybrid of a vodka bar, cafe and bakery called the ‘Boulangerie Bleue’ in New York. The entire experience was meant to transport visitors to... MORE

When it comes to fitness campaigns, it can be easy to fall into the trap of being more superficial than originally intended—that is not the case when it comes to New York Sports Clubs’... MORE

If you are planning on building your very own dream home, this architectural model system is a great tool for the planning process. According to PSFK, Arckit “lets aspiring architects bring... MORE

PSFK is always looking to the future for efficient innovation and its imaginative smart office project is no different. The project called “Office of Tomorrow” uses time-signifying lights,... MORE

Currently under construction, the CIS North Harbour building at the Copenhagen International school shows how a public school campus can pave the way forward when it comes to school and city... MORE

PSFK and IBM Watson have teamed up to develop a news program that causes readers to dig deeper and to think more critically about what they are reading. With so many different news sources at our... MORE

There are some iconic sitcom apartments many fans would love to visit and Hulu is currently in the process of recreating one of the most beloved spaces. Set to launch the same date it begins... MORE

Whoop.de.doo is a line of subtle adult toys that addresses the aggressive cliches currently running rampant in the sex industry. Designed by a woman for women, the products are sleek, stylish and... MORE

The Sonder Keyboard is what many tech-savvy individuals have been waiting all their lives for. It provides an infinity of shortcuts to ensure people are able to access what they need to on a regular... MORE

A series of Street Graphs has been created in order to raise awareness about the housing crisis in London, England. The aptly named campaign turns urban fixtures into these visual charts for... MORE

Back in 2012, The Lowline was announce. The subterranean park to be located in an early 1900s underground trolley terminal in New York City’s Lower East Side neighborhood received crowdfunding in... MORE

Birce Ozkan has designed a fashion piece that is stunning visually alone. Yet it has been tweaked with technology to become even more captivating. Dubbed the Fall Dress, it boasts a stunning ombre... MORE

The Rapido Connected Wear takes a figurative saying and turns into a very literal one. It’s essentially an emoticon jacket that is capable of displaying a person’s heart on their sleeve.... MORE

Grush is a gaming toothbrush that helps parents teach their children how to brush their teeth properly. From where to how hard and long, it will refine their technique to ensure their oral hygiene... MORE

Storied Myth is a subscription service that addresses one of the bigger concerns held by modern day parents. Technology is becoming increasingly ingrained in people’s lives and letting such... MORE

As though visualizing the ‘runner’s high,’ Nike has created a sensory running experience that creates an epic spectacle for participants to immerse themselves in. Dubbed Force of... MORE

As easy as it has become to travel the around the world and back again, the effects of the inevitable time changes still take a big toll; enter the Human Charger. Created by Finnish startup Valkee,... MORE

There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them.... MORE