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Olympics Trends

Ideas
Lists
Videos
Photos
Insights
Olympics-Inspired Running Shoes
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Alongside the recent reveal of the Team Canada athlete kits for the Olympic and Paralympic games, lululemon debuted a slew of offerings available to consumers via its website—one of which is the... MORE
play_circle_filled Musician-Backed Electric Guitars
Musician-Backed Electric Guitars
Fender Launches an Instrument Line with Blink-182's Tom DeLonge
Tom DeLonge, the acclaimed guitarist known for his work with Blink-182, is set to unveil his highly-anticipated second signature guitar model in collaboration with Fender. The Tom DeLonge Starcaster... MORE
Performance-Driven Olympic Athlete Kits
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
Today, beloved Canadian athletic brand lululemon unveiled the Team Canada kits for the Paris 2024 Olympic and Paralympic Games. The slick and stylish silhouettes are characterized by innovative... MORE
Performance-Enhancing Smoothies
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
With the Olympics just around the corner, Robeks is helping consumers embrace their own personal best performance with its new Performance Smoothies and Boosts. Starting on April 2, 2024, Robeks... MORE
Olympic-Ready Elevated Footwear
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Nike introduces a new collection of elevated footwear designs that optimize of its own Air cushioning technology just ahead of this year’s Olympic Games in Paris 2024. This summer, AI is... MORE
Rewarding Peanut Butter Cups
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Reese’s is making a fun addition to its lineup of uniquely shaped peanut butter cups with the debut of new Reese’s Medals. Created to celebrate the upcoming 2024 Paris Olympic and Paralympic... MORE
play_circle_filled Sports Medal-Protecting Opulent Trunks
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
Ahead of the Paris 2024 games, Louis Vuitton and LVMH present a look at the new Medals Trunk. The special design is meant to hold the coveted athlete medals with another meant for the Olympic and... MORE
3D-Printed Winter Sport Shoes
3D-Printed Winter Sport Shoes
This Bobsled Footwear Features 3D-Printed Outsoles
This bobsled footwear has been designed by the BMW Group as part of its partnership with the German Bobsleigh, Luge and Skeleton Federatin (BSD) as a futuristic solution for the winter sport team.... MORE
Bright Celebratory Olympic Posters
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Paris 2024 will be hosting the Olympic and Paralympic Games this summer and the team showcased its official posters that capture the exciting energy of what’s to come. The artwork is created... MORE
Elevated Performance Running Shoes
Elevated Performance Running Shoes
ASICS' METASPEED Paris Pack is the Latest to Join its Roster
ASICS introduces its new METASPEED Paris pack which is comprised of performance running shoes that build on its METASPEED silhouette. The designs are inspired by the Olympics and the new release... MORE
Eiffel Tower-Embedded Medals
Eiffel Tower-Embedded Medals
Paris 2024 Showcases New Meals with Eiffel Tower Pieces
Paris 2024 is coming up and it unveiled a look at the medals that will be used for the Olympic and Paralympic games. Notably, all of the medals are made with a piece of the Eiffel Tower carefully... MORE
Virtual STEM Fieldtrips
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Panasonic, US Olympic swimming champion Katie Ledecky, and Discovery Education have teamed up to ignite curiosity among students worldwide while spotlighting STEM innovations with the launch of... MORE
Sporty Luggage Partnerships
Sporty Luggage Partnerships
Samsonite Has Become the Official Luggage Partner of USA Gymnastics
Starting February 1, 2024, Samsonite has become the official luggage partner of USA Gymnastics. The collaboration ims to support the USA Gymnastics National Team during their travels to various... MORE
Boldly Patterned Skate Sneakers
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
The latest iteration of the Nike SB Dunk Low sneaker model is bold and bright—the Olympics colorway is designed for the 2024 Paris Olympics. Ahead of the summer months, the brand unveils a... MORE
Private Label Product Promotions
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
This Target Game Day Promotion has been announced ahead of Super Bowl LVIII with the help of Olympic gold medalist Shawn Johnson to help consumers elevate their entertaining prowess. The promotion... MORE
play_circle_filled Women's Movement Marathons
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
The Milk Processor Education Program (MilkPEP) Every Woman’s Marathon is set to take place on November 16th, 2024 and it stands out as the only United States marathon designed by and for women.... MORE
Alcohol Sporting Partnerships
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
AB InBev secures a historic role as the International Olympic Committee’s global sponsor until 2028, filling the void left by Asahi’s Paris sponsorship exit. The announcement reveals... MORE
Chunky Olympic-Ready Sneakers
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Nike introduces a new tonal iteration of the Air More Uptempo sneaker model with the Olympic colorway palette to join its roster this upcoming summer season. It is meant to celebrate the 2024... MORE
Athlete-Backed Menstruation Campaigns
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Knix and Olympic volleyball star Brandie Wilkerson have teamed up for #SportYourPeriod, new campaign that challenges menstrual stigma in sports. This partnership addresses the taboo of menstruation... MORE
Sleek Track-Inspired E-Bikes
Sleek Track-Inspired E-Bikes
The Lotus Type 136 is a Premium British E-Bike with a Hidden Motor
Lotus, a global luxury performance brand known for its thrilling sports cars, has launched a new model that combines its heritage of cycling excellence with cutting-edge technology. The Type 136 is... MORE
Perforated Recovery Sandals
Perforated Recovery Sandals
The ASICS ACTIBREEZE™ HYBRID SANDAL is Supportive and Breathable
The ASICS ACTIBREEZE™ HYBRID SANDAL is the follow-up to the ACTIBREEZE™ 3D slide introduced during the Tokyo Summer Olympics that aims to build on the breathability of the original. The slides... MORE
Athlete Collaborative Skate Sneakers
Athlete Collaborative Skate Sneakers
Yuto Horigome Gets his Own Version of the Nike SB Dunk
Olympic medalist Yuto Horigome unveils his own iteration of the Nike SB Dunk Low sneaker model with premium accents. The Japanese skateboarder delivers an understated tonal look with a blue-grey... MORE
One-on-One Coaching Marketplaces
One-on-One Coaching Marketplaces
Skillest Launches New Sports to Its Roster of Coaching Offerings
Skillset defines itself as an “online marketplace for one-on-one coaching” and recently, the business has expanded its offerings beyond golf to include baseball, basketball, and swimming.... MORE
Inclusive Sports Torches
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
The Olympics torch symbolizes the spirit of unity, hope and continuity as it passes the flame from one athlete to another, representing the tradition and celebration of the Olympic Games and... MORE
Slick Steel Torches
Slick Steel Torches
Mathieu Lehanneur Unveils the 2024 Olympic and Paralympic Torches
The 2024 Olympic and Paralympic Games are, without a doubt, highly anticipated global events and the hype definitely begins to intensify after French designer Mathieu Lehanneur unveils the designs... MORE