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2 w ago
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
‘Queen Girls’ aims to provide young children with fairy tales and stories about real women and girls who had a positive impact on the world. The project came to existence when its...
4 w ago
Resilient Mother Campaigns
The Flower Service 'Teleflora' Released a Powerful Ad About Mothers
In order to campaign for Mother’s Day this year, the flower wire service Teleflora decided to create an uplifting ad that celebrates all the various roles and responsibilities that mothers have....
5 w ago
Long-Distance Mother's Day Calls
Rogers Mother's Day Deal Offers a Free Hour of Long-Distance
The Rogers Mother’s Day deal for 2016 recognized the essential importance that the Canadian telecoms giant plays in the matronly celebration. Making a long-distance call to one’s mother...
5 w ago
Finding the Beauty in Imperfection
Alyssa Monks' Speech on Loss Shows How Experience Shaped Her
Alyssa Monks, a supremely talented painter who’s perhaps best known for her realist art that frequently combines portraiture with water, considers how her work changed after her mother’s...
5 w ago
Festive Cereal Cookies
Momofuku Milk Bar is Serving Cornflake Peppermint Cookies for the Holidays
With New York City decked out in Christmas lights and other holiday decorations, Momofuku Milk Bar is bringing back its cornflake-chocolate-chip-peppermint cookies for another year. Like the bakery...
6 w ago
Paternal Pregnancy Wearables
The Libero BabyBuzz Lets Men Feel Their Unborn Babies' Movements
The Libero BabyBuzz is a tool that encourages partners to consider pregnancy as a joint process. Though only one partner actually carries a child during pregnancy, it’s essential for the other...
7 w ago
Emotional Teddy Bear Holiday Ads
Interflora's Ad Considers the Value of Giving to Loved Ones
Interflora, a floral company that’s based in Copenhagen, Denmark created a heartfelt Christmas campaign for Danes with help from Brandhouse, an advertising agency. Titled ‘Captain Bobo&#...
8 w ago
Two-in-One Parental Life Jackets
The 'Connect' Aquatic Life Jacket Keeps Mother and Child Together
Designed with the practice of getting women and children to safety first, the ‘Connect’ aquatic life jacket allows a mother and a baby to be kept close together should an emergency arise....
5 w ago
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
The creative agency Mother New York decided to put a more unique twist on Mother’s day campaigning this year. Rather than opt for stoking sentimental feelings between mothers and their...
13 w ago
Modular Garden Pavilions
Casper Schols' 'Garden House' Has Sliding Walls that Offer Many Layouts
Despite having no formal background in architecture or design, Casper Schols decided to push the boundaries when his mother asked him to build a multi-use pavilion on the side of the family’s...
11 w ago
Top 45 Commercial Trends in October
From Heartwarming Furniture Ads to Short Social Media Films
These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to—our evolving obsession with...
12 w ago
Natura Chronos' #2old4this Campaign Questions Standards Imposed on Women
As a pioneer in questioning beauty standards and behavior, Chronos, the skincare line of Brazilian cosmetics company Natura, deconstructs prejudice in its new digital campaign #velhapraisso (#...
12 w ago
Homemade All-Purpose Cleaners
Wellness Mama's Recipe is Said to Work Better Than Store Products
Wellness Mama is run by Katie, an incredibly active mother of six children who makes it her goal to pave a healthier lifestyle for a generation that’s often considered to face higher rates of...
13 w ago
Chocolate Artefact Museums
The Edible Museum Showcases Highly Realistic Chocolate Treats
A UK food artist whose stellar clients have included Mick Jagger and world-famous toy store Hamleys is turning her extraordinary talent to chocolate. Sarah Hardy, a classically trained sculptor, is...
16 w ago
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
Ikea France joined forces with an advertising agency called Buzzman for a commercial that considers what it’s like for parents to see their children become fully independent. It begins with a...
16 w ago
Empathic Refugee VR Experiences
The United Nations' UNVR App Aims to Increase Volunteer Numbers
The United Nations’ UNVR app is a clever way to use technology in order to increase people’s empathy. Because VR is so immersive, it can make people feel as though they have been...
19 w ago
Translating Wireless Earbuds
The Mymanu CLICK-Truly Buds Aim To Reduce Language Barriers
The Mymanu CLICK-Truly Bluetooth earbuds are designed to be wireless translator systems that consumers can wear to help break down language barriers when visiting foreign places. The earbuds are...
20 w ago
17 Influential Parenting Bloggers
From LGBT Motherhood Vlogs to Modern Dads Podcasts
With the rise of social media, parenting bloggers have become a popular resource for moms and dads looking for useful advice. Not only do these bloggers offer helpful tips for caring for children,...
1 w ago
Embracing Identity in Education
Dena Simmons Offers an Important Cultural Education Discussion
Dena Simmons’ cultural education discussion provides educators, parents and other individuals with a new perspective on the ways in which identity plays a role in the learning of young people....
3 w ago
Equality-Promoting Car Ads
This Audi Car Ad Targets Girls Who Want to Play with "Toys for Boys"
This Audi car ad from Audi Spain tells the story of ‘The Doll That Chose to Drive.’ In a Christmas toy store, one brave doll decides to cross over the aisle and get into an Audio toy car,...
5 w ago
Invention as Play
Steven Johnson's Invention Discussion Considers the Playfulness of Innovation
Archaeologists have found that in prehistoric times, when humans had only the most rudimentary technologies available to them—e.g. clothing, fire, stone tools—many separate prehistoric...
9 w ago
Nutritious Expectant Mother Snacks
The Mother Nurture Snacks Help Support Prenatal Health
Whether to be used as a way to indulge or a means to support balanced prenatal health, the Mother Nurture Enhanced Waters and Truffles are delicious crafted with expectant moms in mind. Starting...
14 w ago
Blindness Awareness Campaigns
This Pedigree Ad Follows a Single Mom Who Suddenly Lost Her Sight
For Blindness Awareness Month, agency BBDO helped to make a Pedigree advertisement that highlights the struggle one might face when dealing with sight deterioration. Titled “Dark to Light,&#...
16 w ago
Celebrity-Endorsed Parenting Apps
The Grow Parenting App Was Launched by Shakira
Colombian singer, businesswoman and mother Shakira has launched the ‘Grow Parenting App’ in a collaboration between her foundation Pies Descalzos—which seeks to help impoverished...
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