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1 d ago
Masculine Lifestyle Events
This Luxurious Party Helped Celebrate Men's Fashion, Food and Hobbies
‘Sharp’ celebrated ‘The Book For Men Spring/Summer 2015’ with a luxurious party at the Ritz-Carlton in Toronto. While lifestyle events are usually geared towards women, there...
1 w ago
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
YouTube comedienne and E! star Grace Helbig recently partnered with Marriott Hotels for a digital campaign aimed at boosting the brand’s direct booking services. Aimed at ousting popular third-...
1 w ago
Rebranded Fashion Events
The IMG Fashion Week Logo Gets a Sleek and Sophisticated Makeover
The newly released IMG Fashion Week logo celebrates minimalism and evokes a clean and sophisticated air. The fashion event’s rebranding strategy follows a sponsorship with luxury car brand...
3 w ago
Futuristic Auto Hoverboards (UPDATE)
The Lexus Hoverboard is Now a Reality for Fans & Tech Junkies
The Lexus Hoverboard is officially a reality for fans and consumers. Ever since its public debut in the Back to the Future series, the hoverboard has been a concept that has long since been in...
5 w ago
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver
In a collaboration between the technology division of M&C Saatchi Australia, Tricky Jigsaw and Lexus Australia, the Lexus RC F has been remodeled with a high-tech, heartbeat-mimicking paint....
10 w ago
Father-Favored Company Lists
This Infographic Highlights the Top 10 Brands for Father's Day Gifts
If you are struggling to come up with the perfect present for your dad, this infographic listing brands for Father’s Day is a great starting point. From a recent and extremely comprehensive...
16 w ago
LED Weather Lights
This Light Changes Color Based on the Current Weather
Marina Mellado created a weather-interpreting adjustable light, which is very similar to a moon ring. This light is called Luz and was unveiled during this year’s Milan Design Week among the...
25 w ago
Pint-Sized Luxury Cars
The Lexus LF-SA Sports Aggressive Style and Sophistication
There’s not much known about the Lexus LF-SA, at least not at this moment in time. Like many cars set to debut at the 2015 Geneva Motor Show, the LF-SA has broken cover before its official...
4 w ago
Responsively Painted Cars
This Lexus RC F V8's Paint Job Flashes to the Driver's Heartbeat
This Lexus RC F V8 isn’t just an incredibly powerful and luxurious car, but it also features spectacular paintwork that flashes in time with the heartbeat of the driver. A concept vehicle...
19 w ago
Redesigned Luxury SUVs
The New Lexus RX SUV is a Reworked Version of the Original Bestseller
The 2016 RX SUV is the latest Lexus to be given a redesign job, and is intended to compete with the likes of the BMW X5, Mercedes GLE and Volvo XC90. Lexus is already known for its edgy styling...
40 w ago
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter. To show off the killer curves of the LF-C2 from a variety of...
44 w ago
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on...
47 w ago
Celebrity-Designed Camera Cars
Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
Will.i.am has ventured from music to fashion and now cars with an exciting camera car design that ushers in a whole new future for the vehicle as the world knows it. While many car companies are...
67 w ago
Abstract Monochromatic Still Life
The Conquest of Materials by Benjamin Swanson is a Bit Haunting
The Conquest of Materials photo series is full of abstractions. Shot predominantly in black and white, it focuses on various geometrical shapes in a just as many materials, if not more. By doing so,...
69 w ago
Scientific Sky-Mimicking Lamps
This Sky Light Rotates Like a Clock and Reacts to Ambient Sounds
This sky light prototype makes science look stylish. Designed by Japan’s Yoshiki Matsuyama, the lamp uses physics to realistically replicate the sky’s changing hues. From clear blue to...
69 w ago
Turbocharged Luxury Crossovers
The Lexus NX Crossovers Blend Powerful Performance & Elegant Design
Lexus recently revealed the production version of its Lexus NX crossover at this week’s Beijing Auto Show. This high-end luxury vehicle will be made available in three different contributions,...
71 w ago
Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014
This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching ‘Lexus in Beijing,’ building upon the previous success of ‘Lexus In Tokyo.’ The...
76 w ago
Magic Carpet Couches
This Japanese Couch Design Looks Like a Floating Magic Carpet
A Japanese designer has conceived a design for a magic carpet couch—no this couch doesn’t fly, but it does look like a floating rug. While flying on a magic carpet will continue to...
3 w ago
Musical Laser Racetracks
This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
Artist Will.i.am and Lexus teamed up with a group of dedicated technicians to create a real-time racetrack version of the video game Rock Band. The racetrack uses 350 audio-sensitive lasers that...
23 w ago
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Pushing the limits of what smart billboards can do, M&C Saatchi Australia set up an engaging marketing stunt for Lexus. Employing direct messaging, billboards on the road were set up to call out...
32 w ago
Powerful Luxury Sedans
The Lexus GS F is Set For Unveiling At the Detroit Auto Show
The Lexus GS F is a speedy luxury sedan that offers a peak 467 horse power performance and 389 pounds-feet of torque. The exact performance specifications pertinent to speed and acceleration haven&#...
61 w ago
APMA's Connected Vehicle Will Disable Drunk Drivers From Starting the Engine
This connected vehicle can identify when its driver is drunk when it’s still parked. A demo car showcased by the Automotive Parts Manufacturers Association (APMA) includes an onboard...
71 w ago
Interdependent Art Installations
Nao Tamura Interpreted the Theme 'Amazing in Motion'
As part of a competition for the LEXUS Design Amazing event, Nao Tamura created this piece by interpreting the theme Amazing in Motion. Her installation is completely interdependent, meaning that if...
84 w ago
Furiously Fast Discontinued Cars
The Lexus LFA Code X was Released at the Detroit Auto Show 2014
The new and rare Lexus LFA Code X was unveiled at the Detroit Auto Show 2014. For those who don’t know, the Lexus LFA stopped being produced last year. But the story doesn’t end there. Some...