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6 w ago
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Pushing the limits of what smart billboards can do, M&C Saatchi Australia set up an engaging marketing stunt for Lexus. Employing direct messaging, billboards on the road were set up to call out...
9 w ago
Pint-Sized Luxury Cars
The Lexus LF-SA Sports Aggressive Style and Sophistication
There’s not much known about the Lexus LF-SA, at least not at this moment in time. Like many cars set to debut at the 2015 Geneva Motor Show, the LF-SA has broken cover before its official...
23 w ago
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter. To show off the killer curves of the LF-C2 from a variety of...
27 w ago
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on...
30 w ago
Celebrity-Designed Camera Cars
Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
Will.i.am has ventured from music to fashion and now cars with an exciting camera car design that ushers in a whole new future for the vehicle as the world knows it. While many car companies are...
45 w ago
APMA's Connected Vehicle Will Disable Drunk Drivers From Starting the Engine
This connected vehicle can identify when its driver is drunk when it’s still parked. A demo car showcased by the Automotive Parts Manufacturers Association (APMA) includes an onboard...
51 w ago
Abstract Monochromatic Still Life
The Conquest of Materials by Benjamin Swanson is a Bit Haunting
The Conquest of Materials photo series is full of abstractions. Shot predominantly in black and white, it focuses on various geometrical shapes in a just as many materials, if not more. By doing so,...
52 w ago
Scientific Sky-Mimicking Lamps
This Sky Light Rotates Like a Clock and Reacts to Ambient Sounds
This sky light prototype makes science look stylish. Designed by Japan’s Yoshiki Matsuyama, the lamp uses physics to realistically replicate the sky’s changing hues. From clear blue to...
3 w ago
Redesigned Luxury SUVs
The New Lexus RX SUV is a Reworked Version of the Original Bestseller
The 2016 RX SUV is the latest Lexus to be given a redesign job, and is intended to compete with the likes of the BMW X5, Mercedes GLE and Volvo XC90. Lexus is already known for its edgy styling...
75 w ago
Automaker Backcountry Bike Concepts
The Lexus NXB Mountain Shows the Future of Mountain Biking
The Lexus NXB Mountain Bike proves that cars aren’t the only thing the Japanese automaker is into. The NXB (Neo Extreme Bike) is a one-off concept unlike any other mountain bike around. For...
53 w ago
Turbocharged Luxury Crossovers
The Lexus NX Crossovers Blend Powerful Performance & Elegant Design
Lexus recently revealed the production version of its Lexus NX crossover at this week’s Beijing Auto Show. This high-end luxury vehicle will be made available in three different contributions,...
55 w ago
Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014
This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching ‘Lexus in Beijing,’ building upon the previous success of ‘Lexus In Tokyo.’ The...
60 w ago
Magic Carpet Couches
This Japanese Couch Design Looks Like a Floating Magic Carpet
A Japanese designer has conceived a design for a magic carpet couch—no this couch doesn’t fly, but it does look like a floating rug. While flying on a magic carpet will continue to...
67 w ago
Furiously Fast Discontinued Cars
The Lexus LFA Code X was Released at the Detroit Auto Show 2014
The new and rare Lexus LFA Code X was unveiled at the Detroit Auto Show 2014. For those who don’t know, the Lexus LFA stopped being produced last year. But the story doesn’t end there. Some...
68 w ago
The New 2015 Lexus RCF Was Revealed at 2014 NAIAS
The new 2015 Lexus RCF model is ready to be on display at the 2014 NAIAS. This new vehicle features a new front bumper inspired by the LFA supercar and LF-LC concept. The broad ‘spindle’...
68 w ago
Wide Grilled Sporty Sedans
The 2015 Lexus RC F Coupe Launched at the Detroit Auto Show 2014
The 2015 Lexus RC F Coupe was fully unveiled before the 2014 North American Auto Show being held in Detroit and it’s a beautiful sight to behold. Arguably the 2015 Lexus RC F Coupe is a...
130 w ago
Bejeweled Buggy Vehicles
The Lexus Hybrid Features Over 35,000 Crystals and a Chandelier
What the Lexus CT200h lacks in flash under the hood it makes up for with bling just about everywhere else. The luxury hybrid hatchback, which was recently shown at SEMA (Specialty Equipment Market...
133 w ago
Tech-Infused Car Campaigns
The Interactive Lexus Print Ad Brings Pages to Life
See the Lexus ES 2013 in action when you use your iPad with the interactive Lexus print ad. Featured in the October 15th issue of Sports Illustrated magazine, the ad looks like a picture of the...
16 w ago
Powerful Luxury Sedans
The Lexus GS F is Set For Unveiling At the Detroit Auto Show
The Lexus GS F is a speedy luxury sedan that offers a peak 467 horse power performance and 389 pounds-feet of torque. The exact performance specifications pertinent to speed and acceleration haven...
55 w ago
Interdependent Art Installations
Nao Tamura Interpreted the Theme 'Amazing in Motion'
As part of a competition for the LEXUS Design Amazing event, Nao Tamura created this piece by interpreting the theme Amazing in Motion. Her installation is completely interdependent, meaning that if...
71 w ago
Twinkling Headlight Auto Ads
This Festive Lexus Car Ad Transforms Headlights into a Christmas Tree
This Lexus car ad delivers a festive message, using the lights on one of its vehicles to create a twinkling Christmas tree. The ad transforms the cool blue lights from the car’s headlights into...
79 w ago
This Lexus IS 300 Hybrid Creates Car Art Drawings of Its Driver
The Lexus car ‘Art is Motion’ ad turns vehicles that are already sculptural works of beauty into even more artful pieces. This Lexus IS 300 hybrid features software that collects data on the “...
80 w ago
Raptastic Product Name Drops
This Infographic Shows Jay Z Shout Outs to Luxury Brands
This infographic calculates the number of Jay Z shout outs to luxury brands per album. The hip hop icon has released 13 albums since he got his start in 1996 and has a proven penchant for name...
86 w ago
Touch-Friendly Crossover Concepts
The Lexus Lf-NX Features a Tactile Console and Hybrid Engine
Toyota’s luxury arm just got a whole lot more interesting with the unofficial unveiling of the Lexus LF-NX. The hybrid crossover is set to officially debut at the 2013 Frankfurt Motor Show,...