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8 hr ago
Responsively Painted Cars
This Lexus RC F V8's Paint Job Flashes to the Driver's Heartbeat
This Lexus RC F V8 isn’t just an incredibly powerful and luxurious car, but it also features spectacular paintwork that flashes in time with the heartbeat of the driver. A concept vehicle...
5 d ago
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver
In a collaboration between the technology division of M&C Saatchi Australia, Tricky Jigsaw and Lexus Australia, the Lexus RC F has been remodeled with a high-tech, heartbeat-mimicking paint....
5 w ago
Father-Favored Company Lists
This Infographic Highlights the Top 10 Brands for Father's Day Gifts
If you are struggling to come up with the perfect present for your dad, this infographic listing brands for Father’s Day is a great starting point. From a recent and extremely comprehensive...
11 w ago
LED Weather Lights
This Light Changes Color Based on the Current Weather
Marina Mellado created a weather-interpreting adjustable light, which is very similar to a moon ring. This light is called Luz and was unveiled during this year’s Milan Design Week among the...
14 w ago
Redesigned Luxury SUVs
The New Lexus RX SUV is a Reworked Version of the Original Bestseller
The 2016 RX SUV is the latest Lexus to be given a redesign job, and is intended to compete with the likes of the BMW X5, Mercedes GLE and Volvo XC90. Lexus is already known for its edgy styling...
21 w ago
Pint-Sized Luxury Cars
The Lexus LF-SA Sports Aggressive Style and Sophistication
There’s not much known about the Lexus LF-SA, at least not at this moment in time. Like many cars set to debut at the 2015 Geneva Motor Show, the LF-SA has broken cover before its official...
35 w ago
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter. To show off the killer curves of the LF-C2 from a variety of...
39 w ago
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on...
4 w ago
The Lexus Hoverboard Will Starr in the 'Amazing in Motion' Ad Campaign
The Lexus hoverboard is a mysterious invention, details of which are still somewhat scarce, that will be featured in the luxury automaker’s Amazing in Motion campaign. This hoverboard won’...
86 w ago
Automaker Backcountry Bike Concepts
The Lexus NXB Mountain Shows the Future of Mountain Biking
The Lexus NXB Mountain Bike proves that cars aren’t the only thing the Japanese automaker is into. The NXB (Neo Extreme Bike) is a one-off concept unlike any other mountain bike around. For...
42 w ago
Celebrity-Designed Camera Cars
Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
Will.i.am has ventured from music to fashion and now cars with an exciting camera car design that ushers in a whole new future for the vehicle as the world knows it. While many car companies are...
63 w ago
Abstract Monochromatic Still Life
The Conquest of Materials by Benjamin Swanson is a Bit Haunting
The Conquest of Materials photo series is full of abstractions. Shot predominantly in black and white, it focuses on various geometrical shapes in a just as many materials, if not more. By doing so,...
64 w ago
Scientific Sky-Mimicking Lamps
This Sky Light Rotates Like a Clock and Reacts to Ambient Sounds
This sky light prototype makes science look stylish. Designed by Japan’s Yoshiki Matsuyama, the lamp uses physics to realistically replicate the sky’s changing hues. From clear blue to...
65 w ago
Turbocharged Luxury Crossovers
The Lexus NX Crossovers Blend Powerful Performance & Elegant Design
Lexus recently revealed the production version of its Lexus NX crossover at this week’s Beijing Auto Show. This high-end luxury vehicle will be made available in three different contributions,...
67 w ago
Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014
This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching ‘Lexus in Beijing,’ building upon the previous success of ‘Lexus In Tokyo.’ The...
71 w ago
Magic Carpet Couches
This Japanese Couch Design Looks Like a Floating Magic Carpet
A Japanese designer has conceived a design for a magic carpet couch—no this couch doesn’t fly, but it does look like a floating rug. While flying on a magic carpet will continue to...
79 w ago
The New 2015 Lexus RCF Was Revealed at 2014 NAIAS
The new 2015 Lexus RCF model is ready to be on display at the 2014 NAIAS. This new vehicle features a new front bumper inspired by the LFA supercar and LF-LC concept. The broad ‘spindle’...
80 w ago
Wide Grilled Sporty Sedans
The 2015 Lexus RC F Coupe Launched at the Detroit Auto Show 2014
The 2015 Lexus RC F Coupe was fully unveiled before the 2014 North American Auto Show being held in Detroit and it’s a beautiful sight to behold. Arguably the 2015 Lexus RC F Coupe is a...
18 w ago
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Pushing the limits of what smart billboards can do, M&C Saatchi Australia set up an engaging marketing stunt for Lexus. Employing direct messaging, billboards on the road were set up to call out...
28 w ago
Powerful Luxury Sedans
The Lexus GS F is Set For Unveiling At the Detroit Auto Show
The Lexus GS F is a speedy luxury sedan that offers a peak 467 horse power performance and 389 pounds-feet of torque. The exact performance specifications pertinent to speed and acceleration haven&#...
57 w ago
APMA's Connected Vehicle Will Disable Drunk Drivers From Starting the Engine
This connected vehicle can identify when its driver is drunk when it’s still parked. A demo car showcased by the Automotive Parts Manufacturers Association (APMA) includes an onboard...
66 w ago
Interdependent Art Installations
Nao Tamura Interpreted the Theme 'Amazing in Motion'
As part of a competition for the LEXUS Design Amazing event, Nao Tamura created this piece by interpreting the theme Amazing in Motion. Her installation is completely interdependent, meaning that if...
79 w ago
Furiously Fast Discontinued Cars
The Lexus LFA Code X was Released at the Detroit Auto Show 2014
The new and rare Lexus LFA Code X was unveiled at the Detroit Auto Show 2014. For those who don’t know, the Lexus LFA stopped being produced last year. But the story doesn’t end there. Some...
83 w ago
Twinkling Headlight Auto Ads
This Festive Lexus Car Ad Transforms Headlights into a Christmas Tree
This Lexus car ad delivers a festive message, using the lights on one of its vehicles to create a twinkling Christmas tree. The ad transforms the cool blue lights from the car’s headlights into...