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2 w ago
Remote Control Luxury Autos
This Lexus FC F Model Car is an Exact Replica of the Real Version
For youngsters awaiting the day they can own a luxury car these miniature model car replicas of some of the most popular Lexus vehicles are a great remote controlled version that replicates the...
4 w ago
Flagship Concept Sedans
The Lexus LF-FC Concept Features Futuristic Design and Technology
The LF-FC concept is a magnificent new vehicle unveiled by none other than Lexus. The automaker says that this particular concept car aims to tease the kind of design and technology that you are...
5 w ago
18 Biometric Car Systems
These Futuristic Innovations Maintain Human and Automotive Health
Just as routine car maintenance leads to good automotive health, key players in the auto industry are putting biometric systems to use for the upkeep of mental, physical and emotional well-being of...
7 w ago
Drivable Cardboard Cars
Lexus' Origami Car is Made Of 1,700 Cardboard Sheets
Lexus has created some pretty spectacular and innovative cars over the years, but few are quite as peculiar and eye-catching as the Origami Car. This vehicle is an accurate life-size version of the...
13 w ago
Masculine Lifestyle Events
This Luxurious Party Helped Celebrate Men's Fashion, Food and Hobbies
‘Sharp’ celebrated ‘The Book For Men Spring/Summer 2015’ with a luxurious party at the Ritz-Carlton in Toronto. While lifestyle events are usually geared towards women, there...
14 w ago
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
YouTube comedienne and E! star Grace Helbig recently partnered with Marriott Hotels for a digital campaign aimed at boosting the brand’s direct booking services. Aimed at ousting popular third-...
14 w ago
Rebranded Fashion Events
The IMG Fashion Week Logo Gets a Sleek and Sophisticated Makeover
The newly released IMG Fashion Week logo celebrates minimalism and evokes a clean and sophisticated air. The fashion event’s rebranding strategy follows a sponsorship with luxury car brand...
17 w ago
Responsively Painted Cars
This Lexus RC F V8's Paint Job Flashes to the Driver's Heartbeat
This Lexus RC F V8 isn’t just an incredibly powerful and luxurious car, but it also features spectacular paintwork that flashes in time with the heartbeat of the driver. A concept vehicle...
6 w ago
Surreal Retro Cartoons
These Bizarre Modern Situations are Drawn in 50s Comic Illustration Style
Finnish artist Janne Iiovenen is making waves with his skilled retro style of comic illustration. Iiovenen’s comic illustrations resemble the classic cartoons of the 50s, especially the...
7 w ago
Drivable Cardboard Cars
Lexus Created a Functional Sedan with 1,700 Pieces of Corrugated Cardboard
This design feat pushes the boundaries of “eco-friendly cars,” taking the concept of cardboard cars from something you’d associate with a child’s playtime to a fully...
18 w ago
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver
In a collaboration between the technology division of M&C Saatchi Australia, Tricky Jigsaw and Lexus Australia, the Lexus RC F has been remodeled with a high-tech, heartbeat-mimicking paint....
23 w ago
Father-Favored Company Lists
This Infographic Highlights the Top 10 Brands for Father's Day Gifts
If you are struggling to come up with the perfect present for your dad, this infographic listing brands for Father’s Day is a great starting point. From a recent and extremely comprehensive...
29 w ago
LED Weather Lights
This Light Changes Color Based on the Current Weather
Marina Mellado created a weather-interpreting adjustable light, which is very similar to a moon ring. This light is called Luz and was unveiled during this year’s Milan Design Week among the...
32 w ago
Redesigned Luxury SUVs
The New Lexus RX SUV is a Reworked Version of the Original Bestseller
The 2016 RX SUV is the latest Lexus to be given a redesign job, and is intended to compete with the likes of the BMW X5, Mercedes GLE and Volvo XC90. Lexus is already known for its edgy styling...
38 w ago
Pint-Sized Luxury Cars
The Lexus LF-SA Sports Aggressive Style and Sophistication
There’s not much known about the Lexus LF-SA, at least not at this moment in time. Like many cars set to debut at the 2015 Geneva Motor Show, the LF-SA has broken cover before its official...
53 w ago
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter. To show off the killer curves of the LF-C2 from a variety of...
57 w ago
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on...
60 w ago
Celebrity-Designed Camera Cars
Will.i.am Equips Lexus' NX SUV with Four 180 Degree Lenses
Will.i.am has ventured from music to fashion and now cars with an exciting camera car design that ushers in a whole new future for the vehicle as the world knows it. While many car companies are...
7 w ago
Cardboard Origami Cars
This Lexus IS300H Sedan is Crafted from 1700 Pieces of Cardboard
Traditionally, vehicles are crafted from a whole lot of metal and plastic, but this Lexus IS300H Sedan is made from an unexpected material: cardboard. Created using 1700 pieces of laser-etched...
16 w ago
Futuristic Auto Hoverboards (UPDATE)
The Lexus Hoverboard is Now a Reality for Fans & Tech Junkies
The Lexus Hoverboard is officially a reality for fans and consumers. Ever since its public debut in the Back to the Future series, the hoverboard has been a concept that has long since been in...
16 w ago
Musical Laser Racetracks
This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
Artist Will.i.am and Lexus teamed up with a group of dedicated technicians to create a real-time racetrack version of the video game Rock Band. The racetrack uses 350 audio-sensitive lasers that...
36 w ago
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Pushing the limits of what smart billboards can do, M&C Saatchi Australia set up an engaging marketing stunt for Lexus. Employing direct messaging, billboards on the road were set up to call out...
45 w ago
Powerful Luxury Sedans
The Lexus GS F is Set For Unveiling At the Detroit Auto Show
The Lexus GS F is a speedy luxury sedan that offers a peak 467 horse power performance and 389 pounds-feet of torque. The exact performance specifications pertinent to speed and acceleration haven&#...
74 w ago
APMA's Connected Vehicle Will Disable Drunk Drivers From Starting the Engine
This connected vehicle can identify when its driver is drunk when it’s still parked. A demo car showcased by the Automotive Parts Manufacturers Association (APMA) includes an onboard...