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6 d ago
Camouflaged Soda Cans
The New Mountain Dew Packaging is Inspired by the Outdoors
PepsiCo US recently updated its Mountain Dew packaging for an upcoming campaign that focuses on the outdoors. While soda is not usually associated with the great outdoors, this campaign aims to help...
1 w ago
Live Slow Motion Art
'Slow Dance' is a Picture Frame That Creates a Time Warping Illusion
With ‘Slow Dance,’ Jeff Lieberman continues to build on his reputation as a time obsessive. No, Lieberman isn’t obsessed with punctuality—rather, his projects consistently...
2 w ago
Gamer Snack Packaging
Mountain Dew and Doritos' Promotion is Targeted Towards 'Call of Duty' Fans
Mountain Dew and Doritos collaborated for a limited time promotion that offers consumers in the United States the chance to access exclusive features in ‘Black Ops 3 Shadows of Evil Zombies&#...
2 w ago
Amateur Gaming Competitions
Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
Solidifying its position as the drink of choice for most gamers, Mtn Dew has created an amateur gaming competition that gives teams a chance to qualify for a position in a professional competition....
8 w ago
This Hot Dog Recipe Uses Mountain Dew Beverage to Unexpected Add Flavor
Cooking With Andy is an experimental YouTube series that combines unlikely sweet and savory packaged foods together to create unlikely versions of familiar dishes, such as this infused sausage that...
18 w ago
20 Examples of Snapchat Campaigns
From Fast Casual Snapchat Filters to Ephemeral Race Campaigns
These examples of Snapchat campaigns provides an overview of the various advertising methods currently available to brands on the platform. With ad ratings company Nielsen recently announcing that...
23 w ago
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
The Pepsi Nspire truck is a mobile kitchen of restaurant quality that will be making a stop at South by Southwest 2016. The innovative mobile kitchen will provide SXSW attendees with a chance to try...
28 w ago
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
For the Super Bowl 50, Mountain Dew has a quirky commercial spot that features an unusual creature—a ‘Puppymonkeybaby.’ The commercial begins by introducing a set of friends on a...
4 w ago
30 Memorable Social Media Campaigns
From Smartphone Scavenger Hunts to Instagrammable Bar Events
These memorable examples of social media marketing range from smartphone scavenger hunts to immersive bar events that were promoted with viral hashtags or web-based contests. When examining the...
43 w ago
Top 100 Branding Trends in October
From Remixed Plant Logos to Craft Soda Rebranding
The top October 2015 branding concepts feature many recognizable brands creating excitement for familiar or completely new products. Some of the best examples of this include the new line of...
43 w ago
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
PepsiCo will soon hit the road with ‘NSPIRE,’ a modern mobile kitchen that will serve up delicious food throughout various American cities. The company has enlisted the help of premier...
44 w ago
Illuminating Cranium Cocktails
These Spooky Halloween Beverages Glow-in-the-Dark
These gruesome zombie brain cocktails are an ideal Halloween beverage to put together to impress guests on the spookiest night of the year. The cocktails feature a floating edible infected brain and...
47 w ago
Magical Mug Designs
This Mug With a Unicorn On It Makes Drinking a More Magical Experience
If you want to add a little more magic to your mornings, this mug with a unicorn on it is sure to do the trick. Available online from ThinkGeek, the 3D unicorn mug is the ideal way to get caffeinated,...
47 w ago
Craft Soda Rebranding
The Mountain Dew's New Black Label Pop is Geared Towards Students
Mountain Dew has launched an all-new soda rebranding with its latest product, Mtn Drew Black Label that is geared to college students with a stylish indie aesthetic. The new soda is set to have a...
49 w ago
Soda-Coated Chicken Wings
These Homemade Wings Feature a Fiery Red Hue From Mountain Dew Code Red
Popular surrealist cook The Vulgar Chef shares this homemade wings recipe that involves using soda to change the color and flavor of chicken wings. Using soda is a great way to add sweet flavors...
65 w ago
Sangrita Slush Drinks
The Mountain Dew Sangrita Blast Freeze is a New Fast Food Drink
Taco Bell’s newest fast food drink is the Mountain Dew Sangrita Blast Freeze, now joining others in the icy-slush Freeze family. Last year, an exclusive citrus punch Mountain Dew flavor was...
65 w ago
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
The Mountain Dew brand, owned by PepsiCo, has been quick out of the blocks to be one of the first brands to experiment with Periscope, Twitter’s new live-video app. Mountain Dew put together a...
66 w ago
Tortoise Water Reservoirs
The Bionic Hydration Backpack Collects Moisture for Desert Drinking
This peculiar-looking hydration backpack gets its eccentric form from the insect that inspired it. Hailing from the desert, the Fogstand Beetle is capable to accumulating moisture beneath its shell,...
5 w ago
Crowdsourced Soda Flavors
Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
Mountain Dew used the ‘DEWcision’ campaign to let fans pick which limited edition flavor would become part of the soda brand’s permanent product line. Fans could choose from Baja...
11 w ago
Charitable Donut Promotions
This Chain is Giving Away Free Donuts in Honor of National Donut Day
In Honor of National Donut Day, the New England-based chain Honey Dew Donuts is giving away free treats. National Donut Day is held on the first Friday of each June and this year many popular chains...
23 w ago
Playable Pre-Roll Advertisements
These Mountain Dew Pre-Roll Ads Feature Interactive Games
In order to engage consumers in a place where there’s typically little interaction, Mountain Dew created a set of pre-roll ads that engage viewers before they continue on to watch a video....
44 w ago
Basketball Athlete Sodas
These Limited Edition Mountain Dew Cans Feature Russell Westbrook
The new Limited Edition Mountain Dew Cans that you can find on shelves now feature the familiar face of Russel Westbrook, the Thunder Guard for Oklahoma City. Featuring a futuristic, digitalized...
48 w ago
Boozy Mexican Beverages
These Taco Bell Cantina Restaurants Will Serve Beer, Wine and Margaritas
Taco Bell is introducing a new, dine-in concept: the Taco Bell Cantina. At a Taco Bell Cantina, patrons will be able to sit and enjoy their Mexican fare along with an alcoholic beverage—a...
55 w ago
Fruity Energy Drinks
V8's Energy Drink Can is Filled with Fruity Flavor and a Shot of Caffeine
Although V8 is most well-known for its assortment of vegetable juices, the brand is now branching out by introducing a new energy drink can. V8 +Energy comes in flavors like Pineapple Orange and...
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