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Crack Trends

Ideas
Lists
Videos
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Insights
Frozen Spherical Chocolate Treats
Frozen Spherical Chocolate Treats
Maltesers Ice Cream Bars Have a Malty, Textural Profile
The Maltesers ice cream bars have been added to the Mars Chocolate Drinks & Treats frozen product portfolio in the UK to provide avid fans of the namesake candy with an alternative format to... MORE
At-Home Coffee Bean Roasters
At-Home Coffee Bean Roasters
Bunafr is Introducing an Smoke-Free Coffee Roaster at CES 2024
Coffee aficionados are used to freshly grinding their beans and Bunafr is set to introduce a first-of-its-kind at-home coffee roaster at CES 2024 that will give coffee drinkers the power to... MORE
play_circle_filled Sunset Beer Campaigns
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Corona’s Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win exotic getaways. Ordinarily, the time stamp that’s printed on a bottle of... MORE
Kitchenware Christmas Crackers
Kitchenware Christmas Crackers
Fortnum's 1707 Crackers are Filled with Miniature Kitchen Utensils
Fortnum’s 1707 Crackers enhance holiday get-togethers with the usual paper crowns and jokes, as well as a recipe from its renowned cookbook and a miniature utensil to help with the preparation... MORE
Canned Nitro Espresso Martinis
Canned Nitro Espresso Martinis
Muskoka Spirits' Nitro Espresso Martini is Ready to Open & Enjoy
Muskoka Spirits’ Nitro Espresso Martini replicates the perfectly frothy texture of a fresh-from-the-bar cocktail in a canned format thanks to an infusion of nitrogen. This ready-to-drink... MORE
All-Natural Electrolyte Sodas
All-Natural Electrolyte Sodas
Spade's Premium Sparkling Sodas Contain Zero Calories & Zero Sugar
Spade is a San Diego-based brand that specializes in creating premium sparkling sodas with a healthful twist. The better-for-you brand’s stevia-sweetened beverages are free from calories and... MORE
Convenient Scrambled Egg Kits
Convenient Scrambled Egg Kits
Just Crack an Egg's Protein Packed Scramble is Ready in 2 Minutes
Scrambled egg fans can now enjoy a protein-enriched meal on the go with Just Crack an Egg’s Protein Packed Scramble. The convenient scramble kit combines uncured bacon, pork sausage, and... MORE
Springy Safety-Focused Nutcrackers
Springy Safety-Focused Nutcrackers
The 'NutSmasher' Silicone Nutcracker Works with Any Nut
The ‘NutSmasher’ silicone nutcracker is a safety-focused piece of kitchen equipment for those looking to enjoy fresh nuts for snacks or recipes without having to deal with conventional... MORE
Luxury Hoverboard NFTs
Luxury Hoverboard NFTs
Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers
Lexus is speaking to a new generation of drivers, luxury consumers and collectors with Hoverboard NFTs that capture the minimalistic and futuristic feel of the Lexus Hoverboard. The rare non-... MORE
Oil-Based Vegan Butters
Oil-Based Vegan Butters
Trader Joe’s Organic Buttery Plant-based Spread Contains Palm Fruit Oils
Trader Joe’s has managed to crack the code on the perfect vegan butter with its new Organic Buttery Plant-Based Spread. While there are a number of plant-based butters on the market, many... MORE
Farmer Dating App Campaigns
Farmer Dating App Campaigns
Kraft Heinz Company Highlights the Farmers Only Dating App
The Kraft Keinz Company comes up with a plan alongside Farmers Only, which is a dating website that is used by over 1.5 million single farmers. Starting April 12th, those that purchase a Just Crack... MORE
play_circle_filled AI-Generative Chocolate Campaigns
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
KitKat’s creative team takes a backseat and uses generative artificial intelligence to create a series of commercials. This is led by the creative agency Wunderman Thompson Australia. The... MORE
Cosmic-Themed Art Exhibitions
Cosmic-Themed Art Exhibitions
Awol Erizku’s Newest Exhibition Has Space, Basketball, and Hip Hop
Ethiopian-American artist Awol Erizku has a new solo cosmic-themed art exhibition showcasing his latest artworks. The exhibition features themes of the artist’s daily life NASA, basketball... MORE
Classic Dessert-Inspired Ice Creams
Classic Dessert-Inspired Ice Creams
Ben & Jerry’s Topped is Introducing Two Familiar Flavors
The Ben & Jerry’s Topped ice cream range is being expanded to include two familiar desserts that are sure to catch the attention of consumers with a penchant for frozen treats. The new ice... MORE
Candy-Filled Egg-Shaped Treats
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
These Cadbury Easter eggs have been announced by Mondelēz International as part of an initiative that brings back egg-shaped treats and fills them with a varieties of recognizable desserts to enjoy.... MORE
Mushroom Beverage Blends
Mushroom Beverage Blends
Rasa Debuts Two New Adaptogen and Mushroom Beverage Mixes
Rasa is launching the ‘Classic’ and ‘Café Rasa’ adaptogen mushroom beverage mixes, which aim to be an alternative for coffee-alternative consumers and coffee drinkers who like functional... MORE
Co-Created Murder Games
Co-Created Murder Games
White Claw & Netflix Collab on Glass Onion-Inspired Murder Mystery Game
White Claw and Netflix have partnered to create a limited-edition murder mystery game called Crack the Claw. The game mirrors a whodunit and includes a moderator script, official rules and 10 double-... MORE
Beer Brand Barley Milks
Beer Brand Barley Milks
Petra Milk Uses the Same Barley Used in the Malt of Petra Beer
Barley milks are made with an ancient grain and superfood that’s full of nutritional benefits but this wasn’t the only reason that Petra Milk was created. The FIFA World Cup is a... MORE
Festive Hard Seltzer Beverages
Festive Hard Seltzer Beverages
Truly Debuted Its Holiday Party Pack in time for the Festivities
In celebration of the holiday season, Truly is releasing its Holiday Party Pack. Truly’s 2021 Holiday Party Pack was the hard seltzer category’s #1 limited-release pack, so the brand is bringing... MORE
Canned Cooking Sauces
Canned Cooking Sauces
Potts Packages Cooking Sauces in Easy-Open Aluminum Cans
Katsu Curry, Tikka Masala and Enchilada are just a few of the canned cooking sauces offered by Potts. Unlike most cooking sauces that are packaged by the jar, bottle or box, these ones can be found... MORE
Small-Batch Dominican Coffees
Small-Batch Dominican Coffees
Trader Joe's Offers New Coffee Beans from Arroyo Bonito Estate
Over the years, Trader Joe’s has made a name for its limited-edition Small Lot coffees and its new Arroyo Bonito Estate Dominican Republic Small Lot Coffee is no exception. Just as the name... MORE
Remixed Moscow Mules
Remixed Moscow Mules
Mixed-Up Mules is Reinventing the Classic Moscow Mule with a Twist
Mixed-Up Mules is a new range of craft premium canned cocktails from Little Toad Creek Distillery that reintroduces the classic Moscow Mule with a twist. Alongside the Classic Mule, there are other... MORE
Revamped Sparkling Water Packaging
Revamped Sparkling Water Packaging
Albertsons Relaunches Soleil Sparkling Water with New Branding
Albertsons Companies, an American food and pharmacy retailer, has announced that it will be relaunching ‘Soleil Sparkling Water,’ with all-new branding and packaging. The new rebrand... MORE
User-Friendly Egg Cookers
User-Friendly Egg Cookers
Eggbath Will Drain and Crack a Near-Perfect Hard-Boiled Egg for You
EggBath is a convenient precision tool for Malaysian-styled soft-boiled eggs. Using this device, chefs can effortlessly cook the perfect eggs every time. The product is simple to use and only... MORE
Illusory Cracked Base Tables
Illusory Cracked Base Tables
The 'Excalibur' Conceptual Side Table by Deniz Aktay is Sleek
The ‘Excalibur’ conceptual side table has been designed by Deniz Aktay as a sleek furniture solution for the home or office that maintains a somewhat cheeky aesthetic. The ultra-... MORE