Bride Trends

Scoville by Obvious is a fresh, spicy, woody fragrance that unites red chili pepper, Sichuan pepper essence and black pepper essence to create an addictive spicy amber scent. This creation by... MORE

The Copenhagen-based brand ROTATE is a staple for unconventional brides and its Wedding SS24 Collection is no exception. Unlike a conventional wedding gown collection, ROTATE’s Wedding SS24... MORE

Wedding planning undoubtedly brings excitement, but it often entails considerable stress. Amidst the chaos, it is important to take a break and celebrate the happy occasion with friends. Funky Junque,... MORE

Blue Bell is helping you get through the cold winter days still remaining with its new Cinnamon Twist ice cream. The latest limited-edition flavor from the Texas-based creamery, the new Cinnamon... MORE

Bella Bridesmaids and Something Borrowed Blooms have announced an innovative partnership to enhance the wedding shopping experience. This collaboration integrates stunning and stylish bridesmaid... MORE

In a bid to alleviate the sometimes body-shaking anxieties of soon-to-be-wives, The Stylish Bride has introduced a wedding day emergency kit. Aptly named ‘The Wedding Day Fashion Emergency Kit,&... MORE

Luxury footwear brand Uzurii launched a collection of bridal flip-flops for this year’s wedding season, making it easy for brides, bridesmaids and mothers of the bride to stylishly outfit... MORE

A one-stop-shop bridal boutique may sound like an alluring concept to some. Planning weddings can be a stressful endeavor and many look for any chance for convenience, comfort, and efficiency. The... MORE

Just in time for wedding season, the UNice Bridal Collection of bridal wigs is dropping, along with a seasonal campaign called Celebrate Your Love. These bridal wigs are organized into four... MORE

1-Group, Smobler Studios and The Sandbox are pushing the potential of virtual reality to hold metaverse weddings. Groom Clarence Chan, CEO of Bandwagon, and bride Joanne Tham held a 70s disco glam... MORE

Italian eyewear imprint RETROSUPERFUTURE introduces its latest collection made in collaboration with Mark Gonzales entitled The Gonz II. The street artist and skateboarder joins the brand in... MORE

Vera Wang Bridesmaids is an affordable new collection from Vera Wang Bride that offers modern, minimalist styles for women. With simple silhouettes and a wide range of colors, it’s easy for... MORE

Eloquii is expanding its category range to include bridal options for plus-size shoppers. The size-inclusive retailer announced that its new category would debut this summer. Bridal by Eloquii will... MORE

NOVA by Enaura is a standalone online wedding dress shopping experience and it sets itself apart as a shopping platform that brings the “full-service wedding dress and accessory shopping... MORE

David’s Bridal is a leading bridal and special occasion company in the United States. Wedding planning can be a stressful task. Consumers often need guidance throughout the planning process,... MORE

The Reebok Nano X1 Halloween Pack sneakers have been unveiled by the athletic wear brand as a footwear style for avid collectors or enthusiasts alike that’s perfectly positioned as a... MORE

Odylyne The Ceremony is for the bride who loves fantasy and many of the collections are inspired by books and movies loved by designer Stephanie White. The new collection that launched during New... MORE

The Goldn Product Builder is geared towards beauty brands and product developers. The digital product creation platform enables its targetted users to create new products and collaborate efficiently... MORE

Anthropologie’s wedding brand BHLDN and Maison Sully collaborated on an exclusive capsule collection that looks back on popular bridal styles from the 1940s to the 1990s. With this capsule,... MORE

Getting married in a Vera Wang bridal gown starts at around £4,000 but thanks to a new partnership between Pronovias and Vera Wang, Vera Wang Bride is a new label that helps to make this option... MORE

There are tons of stories of people getting married at Dunkin’ and the brand is treating its most devoted fans to a wedding merch collection that includes branded veils, robes and ring bearer... MORE

In its latest ad, which is set to run at this year’s Super Bowl, Anheuser-Busch dove into the real meaning of “let’s grab a beer.” The ad features a montage of different... MORE

The World of Weddings is a three-day virtual event that’s offering bride and grooms a one-stop shop when it comes to planning and executing a ceremony in the midst of the pandemic. Those that... MORE

The wedding industry is adapting to changing times by offering more online experiences, including everything from virtual ceremonies to bridal appointments. David’s Bridal recently announced... MORE

This Valentine’s Day you can give your significant other a 3,500-carat ring with Ring Pop’s new Giant Ring Pop Valentine’s in a Sweet Strawberry flavor. This striking, 1.5-pound... MORE