Asia Trends

Cognizant Major League Cricket (MLC) has announced the continuation and expansion of its partnership with Royal, a leading brand of Basmati and Sona Masoori rice in America, for the upcoming 2024... MORE

Sensitivity, dryness or pregnancy are a few reasons that beauty consumers opt for retinol alternatives and Caudalie’s Resveratrol-Lift skincare addresses the growing demand for gentle, non-... MORE

Dentsu Inc., a titan in the advertising world, has signed a new agency agreement with the South Korean megacorp NAVER Z Corporation, the mastermind behind ZEPETO, Asia’s leading metaverse app.... MORE

The ‘Flexi-Hex sleeve’ is a patented design crafted from 100% recycled paper, boasting a unique honeycomb structure that offers robust protection for a variety of products during transit.... MORE

Urban Company, Asia’s leading on-demand home services marketplace, has recently made its platform accessible for individuals with visual impairments through a significant app update.... MORE

Emma Up is the AI sleep coaching app from Emma – The Sleep Company and this innovation from one of the world’s largest direct-to-consumer sleep brands helps to address the root causes of... MORE

The What Cake R U? quiz is garnering attention on the internet, especially for Instagram users in the Asia market. It is developed by job search startup CakeResume and is a playful personality test... MORE

Karta, a Metaverse studio known for its groundbreaking in-game experiential marketing initiatives, has embarked on a new endeavor by establishing its own studio exclusively dedicated to crafting... MORE

Carlsberg has unveiled an exclusive limited-edition packaging commemorating the Chinese Lunar New Year, paying homage to the Year of the Dragon. Crafted by the esteemed and award-winning... MORE

Young’s Seafood Taste of Asia range is a new lineup of products from the UK-based seafood brand crafted with Asian cuisine in mind to provide consumers with an easy way to enjoy restaurant-... MORE

The ‘SpatialLabs View 27’ is a revolutionary glasses-free 3D gaming monitor from Acer. It features a 27-inch Ultra HD display with a 160Hz refresh rate, G-Sync and Free-Sync compatibility,... MORE

With the Lunar New Year coming up ahead, Moleskine continues to grow its special 3 Artists, 3 Countries series to celebrate the festivities. The new looks tap the talents of three artists from East... MORE

The conceptual ‘AUGE’ camping lantern has been designed by Yu Dan of the 0-1 Design Studio as a modernized take on the humble gas-powered lantern. The accessory features an ultra-modern... MORE

Renowned bartenders Shingo Gokan and Steve Schneider have joined forces once again, this time to unveil a groundbreaking concept in New York City: Sip & Guzzle. After a decade in Asia, the... MORE

HSBC is expanding its currency conversion capabilities with the imminent launch of its cutting-edge Zing app and accompanying debit card. Initially debuting in the UK, the app will subsequently be... MORE

The Exceria Pro is Kioxia’s first PCI-Express 4.0 SSD offering, designed for professional users, gamers, and content creators. It uses the Phison E18 controller and Kioxia’s own 112-layer BiCS5... MORE

The ‘X500i’ is a 4K HDR 4LED short-throw gaming projector designed by BenQ for immersive console gaming. It features 2200 ANSI lumens of high brightness, 84% DCI-P3 color coverage, and a... MORE

Novo Nordisk, a prominent pharmaceutical company, has announced the launch of its anti-obesity drug, Wegovy, in Japan on February 22, marking its first introduction in Asia. Japan will be the sixth... MORE

Schwan Cosmetics recently introduced its latest innovation, “The Better Barrel,” a rechargeable lip pencil, at Cosmoprof Asia.  The company’s new product, “Power Up Your... MORE

LePrix, a renowned platform for authenticated, pre-owned luxury items, has partnered with TikTok Shop in the U.S., revolutionizing the luxury resale market. This collaboration provides TikTok Shop... MORE

Mango Sago is a refreshing and satisfying summer dessert that originated in Asia. It consists of a creamy mango pudding topped with cooked tapioca pearls. The recipe is easy to make, requiring only... MORE

Danone Fortimel Balanced has been created with the Chinese market in mind to help support aging adults and help them to enjoy better nutrition in a simple way. The product is specially formulated... MORE

This holiday season, Toys R Us Asia is collaborating with artist duo Craig & Karl to create in-store shopping experiences that fuse play and self-expression. Shoppers will be invited to walk... MORE

Cisco is elevating the capabilities of Webex with a groundbreaking integration of Nvidia’s accelerated computing and AI engine. This advancement is set to redefine hybrid meetings and enhance... MORE

Kimbap, also known as Korean seaweed rice rolls, inspired a new plant-based protein delivery business in Korea from UNLIMEAT. The operator of the largest plant-based meat-exclusive factory in Asia... MORE