World Trends

Stang! Taffy from Vat19 is positioned by the brand as The World’s Most Sour Taffy to provide brave consumers with a penchant for sweet and sour candies. The product is inspired by the Stang!... MORE

La Colombe Coffee Roasters shook up the ready-to-drink coffee category with the launch of foamy Draft Lattes that recreated the rich texture of cafés beverages in a to-go format. Under Chobani... MORE

Consumers seek volumizing dry shampoos that not only leave their hair feeling clean and refreshed but also offer enhanced body and texture for a fuller look., and Kitsch delivers formulations for... MORE

Rice water protein is commonly included in haircare formulas to support healthy hair growth and Kitsch’s rice water shampoo and conditioner offer the benefits of this powerhouse ingredient in... MORE

In honor of National Spelling Day (April 4th), Super Impulse is launching the World’s Smallest Bananagrams, a pocket-sized version of the best-selling word game. The mini version features the... MORE

Presidential and Ball Family Farms have teamed up to introduce a new line of Moon Rock Blunts, hailed as ‘The World’s Strongest Pre-Rolls.’ The product is available exclusively in... MORE

Sojo, the first automated amenity platform for the vacation rental industry, proudly announces its partnership with Clean the World, a sustainability pioneer in water, sanitation, and hygiene. This... MORE

Goose Creek is gearing up for spring with an enchanting new collection of vegan candles inspired by the beloved characters of Beatrix Potter’s Peter Rabbit. Comprised of offerings like... MORE

Trader Joe’s is giving fans a delicious new popcorn alternative with the debut of what the brand has dubbed the ‘World’s Puffiest Sour Cream & Onion Corn Puffs.’ As you... MORE

Microsoft’s Xbox unveils a new Xbox Celebrates collection which is comprised of a bright series of dynamic wallpapers. All of these are designed to honor inclusivity and diversity across the... MORE

Vacation, the 80s-inspired brand behind The World’s Best-Smelling Sunscreen, recently dropped AFTER SUN by Vacation, an all-new eau de toilette that shares a scent with the Illustrious”... MORE

Inspired by an iconic billboard campaign from Carlsberg, JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand’s Definitely the Best Poster in the... MORE

Meta Quest and Puma partnered to create The World’s Smallest Gym using Meta Quest 3 within a two-meter by two-meter space in a Puma flagship store, The East Side Mall and The Mall of Berlin.... MORE

TableTalk is an innovative product designed to instill confidence in kids and foster meaningful conversations among families. Incorporating TableTalk cards into the family’s dinner routine... MORE

Haribo kicked off 2024 by setting a new Guinness World Record for The World’s Largest Jelly/Gummy Candy Mosaic. The larger-than-life Goldbear measured 353.1 square feet and was made up of... MORE

The World of Zing cocktails are a new range of libations arriving in the UK in an alternative packaging that’s positioned as a safer and more eco-friendly alternative to glass. The cocktails... MORE

Eric’s Nopales makes pickled cactus pads that are briny, tangy, crisp and fresh, offering a refreshingly different kind of experience for fans of pickled products. The brand offers varieties... MORE

V-Flat World, a prominent North American producer of v-flats, introduces an innovative product line named Shadow Boards, taking an innovative step beyond traditional lighting modifiers. Dubbed &#... MORE

HALO Hydration debuted The World’s First Hydrating Latte, as an instant latte fortified with essential electrolytes, and the first-ever coffee-based latte product that hydrates for sport and... MORE

Vacation, the sun protection brand with an 80s aesthetic behind The World’s Best-Smelling Sunscreen, dropped Chardonnay Lip Oil SPF 30 and dubbed it “The Champagne of Lip Sunscreens.&#... MORE

Discover Crystal River Florida is launching a new augmented reality (AR) experience at Cincinnati Zoo. Crystal River, the Manatee Capital of the World, is launching this initiative to protect the... MORE

The Coffee Bean & Tea Leaf is bolstering its tea offerings by launching its new World of Tea collection. Across the U.S., demand has been steadily growing for specialty teas, especially those... MORE

HelloFresh created Buddy the Elf Spaghetti Meal Kits that sold out in a record number of minutes in 2022 and for the 2023 season, HelloFresh is back with all-new Elf-themed recipes for fans of the... MORE

Hotel Indigo, a renowned member of IHG’s Luxury & Lifestyle portfolio, is embarking on an innovative program, “Borrowed by Hotel Indigo,” in the United States and the United... MORE

The Acqva Friska cocktail was recently named the UK winner of the Flor de Caña Sustainable Cocktail Challenge, an initiative that saw bartenders compete to create a winning eco-friendly cocktail.... MORE