West Trends

Plant-Based Grilled Meats

Kraft Heinz Launches Plant-Based Hot Dogs and Sausages with NotCo

Introducing the Oscar Mayer NotHotDogs and NotSausages, the newest additions to Oscar Mayer’s lineup and the brand’s first plant-based creations. These new offerings are the result of a... MORE

Stackable Signature Burgers

Stackers are the Latest Menu Item from A&W Canada

A&W Canada is launching its latest menu item—Stackers—starting at just $3.99. Available for a limited time, these classic West Coast-inspired burgers let you stack up A&W’s... MORE

Collaborative Alcohol-Free Brands

Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand

Dry Goods is a new collaborative brand launched by David Bowkett of Powell Brewery and Doug Stephen of Downlow Brands, serving up a broad selection of alcohol-free beers. The brand hits close to home,... MORE

Refreshed Water Branding Identities

Flow Beverage Corp. Announces Its Evolved Bbrand Identity

Flow Beverage Corp. has announced its evolved brand identity, accompanied by new sustainable packaging and a fresh brand platform set to launch in Summer 2024. Unveiled at Expo West in Anaheim,... MORE

Eco-Conscious Moisturizing Soaps

Every Man Jack Unveils its Sustainable Bar Soap Collection

Every Man Jack is introducing a fresh concept with its latest collection of bar soaps, drawing inspiration from the serene waters of the West Coast. This innovative range is crafted using naturally... MORE

80s-Based Horror Trilogies

A24 Unveils the Trailer for Maxxxine to Round out the Trilogy

A24 excites fans with the highly anticipated peak at the Maxxxime film. The new trailer offers a first glance at the Ti West movie which stars Mia Goth as Maxine Minx as she tries to make it in... MORE

Cosmetic Dermatologist Skincare Lines

Skin Pharm Offers Cosmetic Dermatology Services and Skincare

Skin Pharm is celebrating the grand opening of its inaugural Austin-area clinic in West Lake Hills on April 2nd. At the newly opened clinic, clients can access a comprehensive range of cosmetic... MORE

Long Geometric Hawaiian Guesthomes

Hahn Lavsen Creates the Vipp Cold Hawaii Guesthouse

The Vipp Cold Hawaii guesthouse is designed by the team at architectural studio Hahn Lavsen and it is made for homeware brand Vipp. This structure is developed to stand out in contrast to the dunes... MORE

Spring-Ready Pastel Outdoor Collections

Clare and Industry West Join Forces on a Collection

Modern furniture imprint Industry West works together with paint brand Clare on a collaborative collection to highlight the importance of color. Specifically, it highlights the role that colors play... MORE

Elevated Fresh Snacking Dips

Marie's Fresh Produce Dips Come in Four Flavors

The Marie’s Fresh Produce Dips from West Madison Foods are a series of extra-flavorful products headed to the refrigerated section at grocery stores in the US to support healthy snacking. The... MORE

Transformed Ocean View Homes

Sha Wang from Atelier Fēn Renovates a Canadian House

Sha Wang is the founder and principal of Atelier Fēn and the latest project to launch from the studio is a renovation process. Transforming a ranch-style home from the 60s, Sha Wang creates a... MORE

Plant-Based Home Chef Products

These New TiNDLE Products Respond to Consumer Needs

These new TiNDLE products were unveiled by the brand at the Natural Products Expo West 2024 as a series of food items that respond to the changing needs of today’s home chef. The products... MORE

Irrisistible Chef-Crafted Cereals

Best Behavior Cereal is Made by and for Adults

Mocha latte, cinnamon brioche and blueberry buttermilk are not just sweet indulgences, they’re also breakfast cereals by Best Behavior. These cereals share satisfying, chef-crafted varieties... MORE

Plant-Based Toaster Pastries

Ghetto Gastro's Toaster Pastries are Powered by Whole Grains

Ghetto Gastro is an edgy brand that’s daring to disrupt the breakfast category with bold designs and plant-based toaster pastry flavors that challenge the category leader. At Natural... MORE

One-Ingredient Fruit Snacks

GoodSAM Crispy Crunchy Pineapple Slice Chips are Arriving Soon

GoodSAM Crispy Crunchy Pineapple Slice Chips were shown off by the brand at the Natural Products Expo West 2024 as a new single ingredient snack for consumers to pick up this spring or summer. The... MORE

Savory Breakfast Bites

Amylu's Breakast Bites are Free from Gluten, Nitrates and Nitrites

At Natural Products Expo West 2024, Amylu debuted a line of savory Breakfast Bites that combine comforting flavors and ingredients to offer a hearty way to start the day. These gluten-free, nitrate-... MORE

Regionally Inspired Potato Chips

Lay's Flavor That Hits Home Drops Destination-Inspired Flavors

Lay’s Flavor That Hits Home is a new campaign that revives four fan-favorite flavors inspired by different regions across America known for their signature plates and flavors. The lineup... MORE

Art Deco Affordable Housing

the La Brea Affordable Housing Project Takes Place in LA

The La Brea Affordable Housing Project is the latest Social Housing Revival case study in America. It takes place in West Hollywood, where the complex noted is designed by Patrick Tighe and John... MORE

Milk Tea Protein Powders

Lunar Lifts Nutrition Crafts Unique, Asian-Inspired Flavors Like Ube

Lunar Lifts Nutrition provides consumers with delightfully different alternatives to traditional vanilla and chocolate whey protein powders. At the Expo West 2024 NEXTY Awards, Lunar Lifts Nutrition&#... MORE

Mass-Timber Transport Hubs

BIG and A+ Architecture Build the Marengo Multimodal Transport Hub

Architecture studios BIG and A+ Architecture work in collaboration to introduce the Marengo Multimodal Transport Hub made using mass-timber materials. It is located in Toulouse, France, and is... MORE

Broom-Shaped Beauty Brushes

ONE/SIZE and Wicked Collaborated on a Custom Complexion Brush

Ahead of the release of the upcoming musical fantasy film Wicked, Patrick Starrr’s beauty brand ONE/SIZE collaborated with Wicked to create a collection that includes a custom complexion brush.... MORE

Mood-Boosting Chocolate Probiotics

Novonesis's MindAble 1714 Supports the Gut-Brain Axis

Novonesis’ MindAble 1714 is a probiotic that’s ready to be used in everything from chocolate bars and snacks to frozen desserts, cereals and other food formats with hard chocolate... MORE

Charming Time Period-Inspired Furniture

West Haddon Hall Designs the Collection I of Furniture

Los Angeles-based design studio West Haddon Hall is a multidisciplinary firm led by Kate Driver and it unveils the Collection I. This marks the studio’s inaugural furniture series which is... MORE

Culinary Pop-Up Experiences

The RC Show's Pop-Up Experience is an Adventure for the Taste Buds

The RC Show, Canada’s premier hospitality and food service expo, is gearing up for an exciting return on April 8-10, 2024, and among its many mouth-watering events is the culinary pop-up experience.... MORE

Plant-Based Chewy Candies

Sweet Haven's Soft Plant-Based Candy is 100% Vegan and Free from Gelatin

Chewy candies typically depend on gelatin for their texture and Sweet Haven proves that it is possible to craft deliciously soft and chewy plant-based candy without resorting to this animal-derived... MORE