Theory Trends

Klimper, a new music tool, ignites creativity by simplifying chord navigation and facilitating seamless track creation. With Klimper, musicians can effortlessly explore chords and discover related... MORE

The Nook Theory Wedding Planner makes planning your dream wedding easy and fun. Meticulously crafted for the modern bride-to-be, the planner takes the fuss and stress out of staying organized when... MORE

The team at McDonald’s Finland presents The Icon: The Truth about the Hamburger Menu, which is a mystery mockumentary made with the help of NORD DDB Helsinki. It builds on the theory that the... MORE

The Country Life Vitamins Ageless Theory supplement lineup is a series of products formulated with healthy aging in mind to help consumers support their needs as they grow older. The product range... MORE

The uncertainty of choosing the right hair color often deters people from purchasing at-home dye, but Sally Beauty is alleviating this concern by launching Licensed Colorist OnDemand and empowering... MORE

Soorty has released a themed denim collection that celebrates craftsmanship and sustainability. The SS2025 Collection, named ‘Denim Threads of the World,’ is broken up into three... MORE

Nook Theory, a home decor brand founded by a group of friends, was born out of a need for affordable yet quality home accessories. The founders of Nook Theory understand the significant impact our... MORE

The Snow Purple Brightening Toothpaste Color Correcting Tablets help to create a brighter smile by neutralizing stains with the power of color theory and ingredients that cancel out the appearance... MORE

The Theory Project by Lucas Ossendrijver is the new collection designed for the Fall/Winter 2023 season. It is inspired by the focused intention that is the brand’s ethos, creating its own... MORE

Design Theory recently completed a residential project that saw the firm update a mid-century modern coastal home in the City Beach suburb of Perth in Western Australia. The mid-century modern... MORE

CO2.ai is a leading software company that provides end-to-end carbon management solutions for large and complex organizations. It helps companies measure, track and reduce their environmental... MORE

Venetian design studio MUT Design creates the new GIRO series of rugs for GAN and it highlights colorful looks that play with geometry and textures. The founders of MUT Design talk about the new... MORE

Wild Theory has launched its latest long-lasting relief cannabis gummies called Cosmos 25mg Full Spectrum CBD + 5mg Delta-9 THC Gummies. Becki O’Brien, the co-founder of Wild Theory CBD Co.,... MORE

The FIREUP Skillet is an upgraded take on traditional cast-iron cookware that’s ready to withstand the demands of even the most intense kitchen setup. The skillet is constructed with the brand&#... MORE

Ninja Theory showcased a new cinematic trailer for its upcoming adventure title ‘Hellblade II: Senua’s Sacrifice’ at GDC 2023. The trailer rapidly spread across the internet due to... MORE

The London label House of Sunny may be best known for vibrant colorways and striking prints, but now the brand has gone back to basics with its new Color Theory collection. Though the name ‘... MORE

The Wild Theory CBD Co. Strata PM gummies are a deep sleep support solution for consumers looking to harness the power of cannabis to enjoy a restful night. The gummies are formulated with 30mg of... MORE

‘VOLTERRA Global Technologies,’ an electric motorcycle manufacturer based in the United States, has enlisted the help of students from the Instituto Europeo di Design (IED) in Turin,... MORE

According to CD Projekt Red, the first game in ‘The Witcher’ series will be completely rebuilt using Unreal Engine 5 as the team’s newest project. Dubbed ‘Canis Majoris,’ the project will... MORE

Fashion imprint Theory introduces its latest collection designed for the Fall 2022 season and it is packed with sleek minimal looks that are seasonally appropriate. The focus of the brand has always... MORE

Lucas Ossendrijver creates a new collection under the overarching THEORY Project which was made alongside Francesco Fucci. Speaking about the new project, Ossendrijver stated that “In New York, I... MORE

‘NeuroPixel.ai’ is a startup founded near the end of 2020. The company seeks to leverage computer vision technology to streamline the process of cataloging for online retailers. The... MORE

UNIQLO has teamed up with Theory for the Spring/Summer 2022 season to release a minimalism-focused capsule of everyday wardrobe essentials. Utilizing UNIQLO’s Ulta Light fabric, the breathable... MORE

Riot Theory is a Vancouver-based and women-run company that is committed to creating ethical and sustainable lounge and sleepwear for the modern woman. The brand thoughtfully designed each piece in... MORE

Japanese jewelry label AMBUSH has teamed up with American creative agency Active Theory to launch its first-ever metaverse space called ‘AMBUSH SILVER FCTRY.’ Of course, the new space... MORE