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Southern California Trends

Ideas
Lists
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Insights
Fruit-Infused Green Teas
Fruit-Infused Green Teas
Taco Bell is Testing New Agua Refrescas in Southern California
Taco Bell looks to be bolstering its selection of iced beverages with the appearance of new Agua Refrescas on menus in Southern California. Currently in the testing phase, the new Agua Refrescas... MORE
Enhanced Donut Shop Beverages
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Randy’s Donuts is introducing an extensive lineup of beverages, including an assortment of coffee, boba tea, milkshakes, and refreshments designed to elevate the overall customer experience.... MORE
Equestrian Heritage-Honoring Bag Capsules
Equestrian Heritage-Honoring Bag Capsules
Sprayground Joins the Compton Cowboys on a Collection
Accessory brand Sprayground works together with The Compton Cowboys on a capsule that honors Southern California and its African American equestrian roots. The designs perfectly fuse the two cultures,... MORE
Chef-Backed Vegan Sundaes
Chef-Backed Vegan Sundaes
Craig’s Vegan and Christina 'Tinx' Najjar Launch the New Tinx Sundae
Craig’s Vegan is unveiling its collaboration with social sensation Christina “Tinx” Najjar resulting in a tantalizing new limited edition flavor: The Tinx Sundae. This delectable... MORE
Upscale Grocer Catering Menus
Upscale Grocer Catering Menus
Gelson's Catering Menu Has Been Expanded with Almost Two Dozen Items
The Gelson’s catering menu has been expanded by the upscale grocer to provide customers with an array of new options perfect for elevating any party or get-together. The menu now includes... MORE
Premium Private Label Coffees
Premium Private Label Coffees
Gelson's Epicure Coffee Series Was Created with Go Get Em Tiger
The surge in popularity of private label products is seeing the market grow with an array of new options, which is what we’re seeing with the new Gelson’s Epicure Coffee Series. The... MORE
Kid-Friendly Electric Scooterboards
Kid-Friendly Electric Scooterboards
The Droyd Venym is Comfortable with a Top Speed of 3mph
The Droyd Venym is a new electric scooter showcased at CES 2024 by ‘Droyd,’ a toy manufacturer based in Southern California. The company often creates electric scooters or bikes with kid-... MORE
Playful Gen Z Bubble Tea Campaigns
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Krak Boba, a pioneering bubble tea brand from Southern California, is set to reshape the burgeoning boba tea scene with its innovative new brand campaign. This initiative is a celebration of the... MORE
Slow-Simmered Mexican Stews
Slow-Simmered Mexican Stews
Miguel’s Jr. Will Be Starting 2024 with Mary’s Pozole
Miguel’s Jr., a brand that’s been dubbed Southern California’s destination for homestyle Mexican cuisine since 1973, has just unveiled the release of a mouthwatering new dish: Mary’s... MORE
Professional Studio-Grade Headphones
Professional Studio-Grade Headphones
The Audeze MM-100 Headphones Boast Planar Magnetic Drivers
The Audeze MM-100 headphones are a precision audio accessory for professionals to use as a way to maximize capabilities in the studio and beyond. The headphones are engineered with planar magnetic... MORE
Frozen QSR-Backed Chillers
Frozen QSR-Backed Chillers
Taco Bell Debuts the Coffee and Churro Chillers in California
Taco Bell introduces a flavorful innovation with the launch of Coffee Chillers and Churro Chillers, marking the brand’s first foray into frozen coffee and shakes. Crafted to complement Taco... MORE
Enchanting Orchid Deliveries
Enchanting Orchid Deliveries
Westerlay Orchids Offers an Enticing Solution for Gift-Givers
Westerlay Orchids presents an option of surprising loved ones with the unexpected delight of a beautifully potted house plant conveniently delivered to their doorstep. The brand has embraced a... MORE
Collegiate Esports Tournaments
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Coca-Cola and McDonald’s have reaffirmed their partnerships with the collegiate esports and gaming platform, Brag House. This renewed collaboration has given rise to the Golden Royale Cup, a... MORE
Breathable Waterproof Footwear
Breathable Waterproof Footwear
Mishmi Takin Offers Outdoor Gear with Unparalleled Breathability
In the competitive world of outdoor gear, Mishmi Takin is carving a niche with its groundbreaking breathable waterproof footwear. Founded by Kapil Dev Singh, the brand emerged from a personal need.... MORE
Individually Sliced Shawarma Wraps
Individually Sliced Shawarma Wraps
Sajj Mediterranean Just Introduced a Wrap Bites Option
SAJJ Mediterranean is making a classic dish a little more snackable with the debut of its new Wrap Bites selection. Available from all Northern and Southern California locations for a limited time,... MORE
Caffeinated Summer Soda Flavors
Caffeinated Summer Soda Flavors
Taco Bell And Mountain Dew Launch Two New Baja Blast Drinks
Taco Bell, in collaboration with Mountain Dew, has unveiled a novel addition to its beverage lineup with the introduction of the new ‘Baja Blast Charged Berry’ and ‘MTN Dew Energy... MORE
Glitchy Beer Cans
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Inspired by a viral moment, Coors Light created a special edition beer can that specifically speaks to baseball fans. Recently, Major League Baseball player Shohei Ohtani made the news when he hit... MORE
Zesty Orange Chicken Sandwiches
Zesty Orange Chicken Sandwiches
Panda Express is Testing a New Orange Chicken Sandwich
Panda Express is about to join the chicken sandwich wars with its new Orange Chicken Sandwich. Panda Express’ Orange Chicken is one of the chain’s most popular and beloved dishes. Now... MORE
Posh Private Label Desserts
Posh Private Label Desserts
Gelson’s Artisan Ice Cream Comes in Several Artisan Flavors
The Gelson’s Artisan Ice Cream is arriving at the Southern California-based specialty retailer as part of its private label product range expansion. The products include a variety of decadent,... MORE
Mexican-Inspired Pork Sausages
Mexican-Inspired Pork Sausages
Dog Haus Has Just Added New Pork Al Pastor Sausage
Continuing its ongoing Absolute Würst Sausage Series, Dog Haus has just added a new Mexican-inspired Pork Al Pastor Sausage. The new menu item debuted on May 1, 2023, and pays homage to the... MORE
Contemporary Ten-Piece Collections
Contemporary Ten-Piece Collections
Reigning Champ and Jide Osifeso Debut fifth collection
Reigning Champ’s fifth collection, created in collaboration with designer Jide Osifeso, redefines the future of athletic wear with a performance-driven approach. The collection maintains... MORE
Repurposed Packaging Soccer Fields
Repurposed Packaging Soccer Fields
Lay's RePlay Soccer Field is Made from Reused Chip Bags
The Lay’s RePlay Soccer Field in Santa Ana, California is a first-of-its-kind sustainable soccer field made from disposed Lay’s Potato Chip bags. This soccer field came out of the Lay&#... MORE
Unusual Food Tattoo Challenges
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Omaha Steaks, a renowned heritage food brand, has created quite a stir on social media with its latest unusual challenge. The company is searching for one daring fan willing to get The Full Bun Tat MORE
Hop-Heavy Non-Alcoholic IPAs
Hop-Heavy Non-Alcoholic IPAs
This Beer Offers a Hoppy Punch Without Any Alcohol Content
Figueroa Mountain Brewing is renowned for its ‘Hoppy Poppy IPA,’ celebrated for its in-your-face hops and telling aromas, which is precisely why the California-based brewery has gone... MORE
City-Inspired Lifestyle Sneakers
City-Inspired Lifestyle Sneakers
Nike Unveils Air Force 1 Low in 'Los Angeles' Colorway
Nike has revealed a new city-inspired lifestyle sneaker, the Nike Air Force 1 Low in a ‘Los Angeles’ colorway. The sneaker is heavily influenced and inspired by the city of Los Angeles,... MORE