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People Trends

Ideas
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Insights
Branded Bathroom Guides
Branded Bathroom Guides
The Cashmere UltraLuxe Bathroom Guide Ranks Toronto Restaurant Restrooms
Cashmere UltraLuxe Bathroom Tissue launched the inaugural Cashmere UltraLuxe Bathroom Guide and a Fleur rating system so that people in Toronto can easily appreciate restaurants that put great care... MORE
Protein Whole-Wheat Cereals
Protein Whole-Wheat Cereals
Wheaties Protein Packs 20 Grams of Protein into Every Serving
General Mills’ Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes and since then, the original breakfast of champions has been supporting and refueling professional and everyday... MORE
Confident Smile Campaigns
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Based on research that shows that 50% of children struggle with self-confidence due to dental insecurities, Aquafresh launched a campaign to help kids embrace what makes their smile unique. The look... MORE
Spanish-Language Washing Machines
Spanish-Language Washing Machines
GE Appliances' New Washer Supports Hispanic Customers in the US
For National Laundry Day, GE Appliances debuted a first-of-its-kind Spanish-language washing machine to support Hispanic consumers in the United States. The new washer includes a custom “Añ... MORE
Better-For-You Peanut Butter Cups
Better-For-You Peanut Butter Cups
Simply Peanut Butter Crispies Were Created with Whole Foods
Simply Peanut Butter Crispies have been created in collaboration with Whole Foods Market as a better-for-you take on the classic peanut butter cup treats to provide consumers with a delicious yet... MORE
Premium-Quality Canned Ciders
Premium-Quality Canned Ciders
Aspall Crisp Apple Cyder Has a Light Flavor and Lower ABV
Aspall Crisp Apple Cyder is a premium cider refreshment making its way to retailers in the UK ahead of the busy summertime season to provide both cider and cocktail fans alike with the perfect... MORE
play_circle_filled Sunscreen Rom-Com Campaigns
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
CeraVe’s The One Under the Sun is a new edutainment campaign that makes the task of applying sunscreen daily a romantic one. This campaign reminds people of the importance of wearing a... MORE
Migraine Management Sachets
Migraine Management Sachets
MigraKet is a First-of-Its-Kind Medical Food For Migraine
MigraKet is the world’s first medical food for migraines and it’s coming to the United States to revolutionize the way people manage this type of headache. The water-soluble powder... MORE
Compassionate AI Voice Projects
Compassionate AI Voice Projects
The Euforia Project Helps People Through Emotional Turmoil
The Euforia Project offers a unique approach to emotional well-being by providing genuine emotional support through its Euforia Voice. Unlike typical AI-generated responses, the Euforia Voice... MORE
Curated Flight Deal Apps
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Users can embark on their next travel adventure with ease, courtesy of the new Going app. Designed to simplify the process of finding unbeatable flight deals, this app harnesses the power of... MORE
Personalized AI Learning Tools
Personalized AI Learning Tools
From Interactive Quizzes to AI Summaries, Earnie is a Learning Tool
Earnie is a personal AI learning tool dedicated to fueling individuals’ thirst for knowledge. More than just a conversational tool, Earnie offers a plethora of powerful AI features designed to... MORE
Strategic AI Wordplay Games
Strategic AI Wordplay Games
Vocab Scrabble Puts an Innovative Twist on the Classic Game
The Vocab Scabble introduces an innovative twist to the classic game of Scrabble, integrating smart AI technology to elevate the gaming experience. With AI-generated letters and instant word... MORE
Top 100 Lifestyle Trends in April
Top 100 Lifestyle Trends in April
From Vintage-Inspired Pet Cereals to Natural GLP-1 Probiotics
The 2024 lifestyle trends showcase a remarkable fusion of health consciousness, technological innovation, and sustainability, reflecting a profound shift in consumer priorities. As people... MORE
Cubic Convertible Camping Vans
Cubic Convertible Camping Vans
The Adria 'MODE' is Ready for Camping Trips in 30-Minutes
The Adria ‘MODE’ minivan is a camping-compatible transportation solution for urbanites to opt for as a way to easily accommodate their everyday driving needs as well as weekend camping... MORE
Top 35 Social Good Trends in April
Top 35 Social Good Trends in April
From Social Good Basketball Nets to Brand-Led Global Studies
The April 2024 social good round-up spotlights how contemporary brands are giving back to the planet and the communities they serve. The approaches vary vastly across the board. The LEGO Group,... MORE
California-Inspired Tiny Homes
California-Inspired Tiny Homes
Modern Tiny Living Designs the Buxton Home for Four People
Modern Tiny Living designs the Buxton, which is a compact home with elevating comfort and space-saving structures. It is made to cater to working at home full time for guests who enjoy traveling.... MORE
Conversation Starter Crisps
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
There are countless spicy cheese chips on the market for snacking and sharing but the Cheese & Jalapeno crisps by Beavertown Brewery include conversation starters by Campaign Against Living... MORE
Co-Branded Digital Travel Hubs
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
AB InBev and Tripadvisor collaborated to launch a co-branded digital travel hub, the Corona Global Hub, sharing curated travel guides and itineraries, plus first-hand traveler insights, reviews and... MORE
Lookalike Sparkling Water Cans
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
The immense popularity of sparkling water continues to surge as more people embrace its crisp and refreshing fizz, and Not Beer taps into the aesthetics of beer packaging to make hydration feel as... MORE
Bi-Phase Serum Mists
Bi-Phase Serum Mists
MIXIK SKIN's Botanical Serum Features a By-Product of Sake Fermentation
The Botanical Serum by new K-beauty brand MIXIK SKIN is super-hydrating, radiance-boosting and useful for priming skin for makeup. This double-layer serum is a non-sticky, water-type serum that must... MORE
Feel-Good Jitterless Coffees
Feel-Good Jitterless Coffees
Rarebird's Px Coffee is Made with a Caffeine Replacement
Millions of people love coffee but not the undesirable side effects of drinking it, and Rarebird is revolutionizing the industry with the first-ever jitterless coffee. Instead of caffeine, Rarebird&#... MORE
Seafood Seasoning Spreads
Seafood Seasoning Spreads
PopUp Bagels Created a Crabby Cream Cheese Flavor with Old Bay
PopUp Bagels partnered up with Old Bay to create a delicious new limited-time offering, Old Bay Flavored Crabby Cream Cheese, which offers a new way for fans to appreciate the nuanced flavors of the... MORE
Frothy Canned Cold Brews
Frothy Canned Cold Brews
La Colombe Serves "the World's Frothiest Draft Lattes" in Cans
La Colombe Coffee Roasters shook up the ready-to-drink coffee category with the launch of foamy Draft Lattes that recreated the rich texture of cafés beverages in a to-go format. Under Chobani... MORE
Simplified Loyalty Programs
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
CVS Pharmacy is redefining the landscape of customer loyalty with its revamped program set to launch in 2024. Recognizing the evolving expectations of consumers, CVS is expanding its existing scheme... MORE
Fruit-Forward Southern Cocktails
Fruit-Forward Southern Cocktails
Jim Beam Kentucky Coolers are Debuting Four New Flavors
Jim Beam Kentucky Coolers are making their arrival in a series of new flavors to provide consumers with a decidedly delicious option to try out this spring or summer. The ready-to-drink canned malt-... MORE