Korea Trends

The ‘Drop Light’ has been designed by SWNA as a charming illuminator for the home or office that prioritizes a fashionable form with functionality to boot. The lamp prioritizes a... MORE

adidas introduces its latest iteration of the Gazelle Bold sneaker model which is defined by its deep blue colorway palette. The shoes made a standout revival back in 2023 and it is highlighted by... MORE

Umbro Korea is celebrating its 100th anniversary by launching a new collaboration with the South Korean studio Over the Pitch. The partnership will see the release of a collection of international... MORE

Korean food brand YoungManDduk is introducing its Honey Oranda Snack Bars to consumers in the United States through Costco. This traditional Korean snack is made from small, puffed wheat mixed with... MORE

Innisfree, Korea’s first natural skincare brand, collaborated with American artist Steven Harrington to create The Isle Adventure collection. This limited-edition skincare range packages fan-... MORE

Lotte Department Store in South Korea has recently made headlines with the launch of Louis Vuitton’s highly anticipated LV Diamond Collection on March 14 at Lotte World Tower Avenuel Jamsil,... MORE

MCM is introducing a new Ramadan capsule that focuses on providing modest dressing for consumers during the holy month. Comprising a stylish array of pieces, including a shirt dress, hooded kaftan... MORE

Trader Joe’s helping consumers up their snack game with its new Spicy Tempura Seaweed Snack. Forget crackers; Trader Joe’s new Spicy Tempura Seaweed Snack is the perfect pick when you&#... MORE

Jongno District partnered with Nuvilab to bring AI Food Scanners to childcare centers in South Korea and revolutionize early childhood education. With declining birth rates, the district is... MORE

Coca-Cola K-Wave Zero Sugar is the latest addition to the Coca-Cola Creations lineup that’s formulated with K-Pop fans in mind to provide them with a delicious way to quench their thirst. The... MORE

A group of researchers at the Yonsei University in South Korea developed a unique hybrid rice variant that is made with beef. The rice grains are grown in the lab and infused with cow muscles and... MORE

unkissed by d’you is a groundbreaking capsule sunscreen that stands out for its blue color, unique texture and serum base. In this formula, patented capsule technology shares the latest in... MORE

Palace Skateboards excites fans as it continues to grow and this time, it lands in a new country with a retail store being built in South Korea. The British streetwear brand already has physical... MORE

Unicamp, a company that has long been venerated over in South Korea due to its prowess in creating diminutive yet high-quality camper vehicles, continues to expand its footprint in the U.S. market... MORE

Haneul Kim, a designer committed to sustainability, has teamed up with CGV, Korea’s largest movie brand, to tackle the challenge of recycling discarded movie screens from theaters. These... MORE

‘Turemetal’ launched its ‘Turemetal UP7’ fanless custom PC case for users in the United States. This is an ITX form factor case that lists official support for Intel chipset... MORE

Nguyen Coffee Supply welcomes the Year of the Dragon by offering a unique touch to celebrate the Lunar New Year, also known as Tết in Vietnamese culture. Lunar New Year, also referred to as... MORE

A team of innovative scientists led by none other than Sunshin Jung of the Korea Electrotechnology Research Institute have developed a high-tech soil heating system that is designed to be able to... MORE

The Samsung Galaxy Book 3 Go 5G laptop is an upcoming piece of mobile productivity equipment perfect for professionals to incorporate into their setup as a way to maximize capabilities from anywhere.... MORE

The McDonald’s Double Beef Meat Chili Burger is making its debut at participating locations in South Korea as a festive sandwich perfect for satisfying cravings for ample meatiness. The... MORE

The Samsung Galaxy Book4 range has been showcased by the brand ahead of its 2024 launch in South Korea as a lineup of computing hardware perfect for keeping up with the demands of pro-level users... MORE

APR Corp. is preparing to participate in CES 2024 for the first time under the show’s Lifestyle category and it is set to introduce K-beauty tech innovations that will help consumers uplevel... MORE

The Samsung Galaxy Buds FE Toy Story cases are a series of aftermarket accessories for avid fans of the animated movie franchise in South Korea to pick up this fall. The cases come in two styles to... MORE

The Hesslebach Dutch Oven is a piece of cookware designed with a nontoxic construction in mind to help avid chefs prepare their favorite meals without fuss. The pot is constructed using PuraSteel... MORE