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Game Trends

Ideas
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Insights
College-Inspired Card Games
College-Inspired Card Games
The PO' UP! Card Game: College Edition is Nostalgic and Inclusive
The newly launched PO’ UP! Card Game: College Edition is a nostalgic card game designed to “celebrate Black college students and graduates representing Historically Black Colleges (HBCUs)... MORE
Fantasy-Inspired Soap Collections
Fantasy-Inspired Soap Collections
Dr. Squatch Launches a Game of Thrones Soap Collection
Introducing Dr. Squatch’s latest release: the limited-edition Dr. Squatch x Game of Thrones collection, which draws inspiration from the majestic dragons of Westeros. Crafted using Dr.... MORE
Restaurant Fighting Game Collaborations
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
McDonald’s Australia is teaming up with Warner Bros. Games to offer a new line of Happy Meal toys based on the upcoming return of the crossover fighting game MultiVersus. Starting from March 2024,... MORE
Turn-Based Strategy Games
Turn-Based Strategy Games
EA SPORTS Debuts the Football Strategy Game 'FC Tactical'
EA SPORTS has recently unveiled its latest football gaming offering, FC Tactical. Characterized by strategic, turn-based gameplay and an extensive roster of more than 5,000 real-life players, this... MORE
Candy-Filled Gaming Experiences
Candy-Filled Gaming Experiences
HI-CHEW is Integrated in Fortnite for a Limited Time
As October ushers in the month of candy with Halloween festivities, HI-CHEW is taking the sweet celebrations to the metaverse by offering a candy-filled gaming experience within Fortnite. This... MORE
Fantasy-Themed Fine Jewelry
Fantasy-Themed Fine Jewelry
The Game of Thrones x Pandora Collection Fires Up Fantasy Fans
The upcoming Game of Thrones x Pandora collection will captivate fantasy fans with a dozen luxurious, officially licensed designs. In partnership with Warner Bros. Discovery Global Consumer Products,... MORE
Fantasy-Themed Watch Designs
Fantasy-Themed Watch Designs
Kross Studio is Inspired by Game of Thrones and House of the Dragon
Kross Studio, “the leading next-generation Swiss design studio and manufacturer,” is really taking its fantasy-themed watch designs seriously with this collector set. Inspired by the... MORE
Women's Football Pubs
Women's Football Pubs
The Queen’s Header is Dedicated to Screening Only Women's Football
Women’s sports constantly receive less attention and Just Eat decided to do something about it by creating a dedicated space called The Queen’s Header for screening only women’s... MORE
Financial Literacy Board Games
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Chime, “the most loved baking app” that serves younger generations, recently debuted a gamified financial literacy initiative to empower Gen Z and Millennials. The interactive tabletop... MORE
play_circle_filled Dynamic Interactive Lighting Installations
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Lighting and metalwork specialist Zava present a new interactive lighting installation that allows visitors to essentially participate in a climate change quiz. It is on display during the Venice... MORE
Trading Card Collector Camps
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
eBay newly announced Collectors Camp as “a series of intense training events for card enthusiasts who want to build world-class collections.” eBay seller David Prince from Piece of the... MORE
Celebratory Pretzel Brand Initiatives
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
This year, the Philly Pretzel Factory, the nation’s largest Philly-style pretzel company, is celebrating its 25th anniversary and to commemorate the occasion, the brand went all out with... MORE
Adult Board Game Campaigns
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Ageless Innovation is a company that creates play experiences for older adults and their families. It has partnered with Hasbro, a global branded entertainment leader, to reimagine three classic... MORE
Metaverse Horse-Racing Games
Metaverse Horse-Racing Games
Game of Silks is Hosting Digital Horse Races that Mirror Real Races
‘Game of Silks,’ a virtual horse racing game in the metaverse, announced that it is running virtual racing simulations that parallel real horse races. The company is first mirroring the... MORE
Nordic Fantasy Game Sequels
Nordic Fantasy Game Sequels
A God of War: Ragnarok Sequel is In Development from Santa Monica
God of War: Ragnarok released in 2022 and was one of the most critically-acclaimed titles of the year, winning several Game of the Year awards across numerous events. The game follows a conclusion... MORE
Martial Arts-Inspired Shoes
Martial Arts-Inspired Shoes
CLOT Celebrates the Legacy of Bruce Lee with its New CLOTEZ Colorway
CLOT is introducing the ‘CLOTEZ,’ a collaborative silhouette with Nike, in a new ‘Yellow/Black’ colorway inspired by Bruce Lee. Inspired by the martial artist’s iconic suit in the 1979... MORE
play_circle_filled Hand-Shaped Snacking Dishes
Hand-Shaped Snacking Dishes
The Limited-Edition Goldfish x Boban Hand Dish Holds 301 Goldfish
NBA star Boban Marjanović is known for having the league’s biggest hands and the limited-edition Goldfish x Boban Hand Dish is an exact replica of the sports star’s hands. The 10.75&#... MORE
Basketball League Customized Cookies
Basketball League Customized Cookies
The NBA and Oreo Collaborate to Make Team Custom Cookies
The National Basketball League (NBA) has teamed up again with Oreo to produce custom-made cookies for the NBA teams. This collaboration is built upon the success of the NBA Dynasty Oreo Cookies that... MORE
Interactive Gamified Restaurant Apps
Interactive Gamified Restaurant Apps
The 'BAOverse' App Was Created in Collaboration with HATO
The ‘BAOverse’ app has been created by London-based restaurant BAO in collaboration with HATO and its Not in Game platform as a way to help further immerse diners in their experience.... MORE
Arcade-Style Metaverse Games
Arcade-Style Metaverse Games
JD Sports Steps into the Metaverse with 'King of the Game'
JD has enthusiastically embraced the possibilities of the metaverse; its most recent endeavor is the ‘King of the Game’ Crayta universe, which features arcade-style components in an effort to... MORE
Interactive Arcade Storefronts
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... MORE
Martial Artist-Themed Collections
Martial Artist-Themed Collections
DGK Launches a Bruce Lee Collection of Apparel and Skateboards
DGK is introducing a new collaboration with the Bruce Lee Family Company and Bruce Lee LLC, which sees the famous martial artist printed across a series of skateboards and apparel. The collection... MORE
Blockchain-Based Video Games
Blockchain-Based Video Games
Sega Announces Plans to Implement Blockchain Technology Into its Game
Sega, a Japanese gaming company that is famously known for titles like Sonic the Hedgehog and Tetris, has announced that it will be unveiling its first blockchain gaming project. The project, which... MORE
Esports Audio Hardware Partnerships
Esports Audio Hardware Partnerships
Gen. G Announced Bose as its Official Audio Partner
‘Gen G.,’ the global esports organization, announced Bose as its official audio lifestyle partner, forming the Gen. G x Bose partnership. As part of this partnership, Gen. G will “... MORE
Interactive Spellcasting Toys
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
Building on the success of the Magic Mixies Magic Cauldron, the Magic Mixies Magical Crystal Ball is a new spellcasting toy for kids that’s poised to be a hot seller this holiday season. This... MORE