Edge Trends

Nordstrom is aggressively expanding its Closer to You’ strategy with the introduction of 23 new Nordstrom Rack locations across suburban U.S. markets from fall 2023 through spring 2025. This... MORE

Thatchers Juicy Apple cider is a new libation from the UK-based brand crafted with quality and taste at the forefront, but also sustainability. The cider is positioned by the brand as being made... MORE

WaitForIt.me offers a hassle-free solution for modern product makers aiming to streamline their waitlist building process without the need for coding expertise. By eliminating the tedious tasks of... MORE

The Warburtons Gluten-Free Soft Pittas are arriving in the UK from the bakery brand as a coeliac-friendly bread product perfect for use in a wide range of recipes. The product is free from gluten,... MORE

Kroger and MCoBeauty announced a partnership that will provide shoppers with easier access to the latter brand’s beauty products stateside after only being available in Australia up until now.... MORE

Vessel’s collaboration with the Last Prisoner Project marks a significant step in the company’s commitment to social responsibility. The upcoming Sage bundle by Vessel, set to launch... MORE

The GUUUD Greek Style Yoghurt Ice Cream is a new health-conscious frozen treat product from Wall’s in the UK that’s crafted with flavor and nutrition in mind. The frozen treat comes in... MORE

The Lofree Edge keyboard is a cutting-edge input device that boasts a 5.4mm ultra-slim profile. Constructed from carbon fiber and magnesium alloy, it offers a lightweight yet robust build quality.... MORE

American design firm Glavovic Studio created the Sunset Hammock which is a bright red aluminum walkway that has a large periscope. This is located in Tamarac, Florida right on the edge of a suburban... MORE

This new Tom’s of Maine Deodorant range is arriving to provide consumers with a series of free-from grooming products perfect for incorporating into their daily routine. The product range features... MORE

The Motorola Edge 50 Pro smartphone is a new midrange mobile device from the tech brand engineered with just the right level of power and style to boot. The smartphone is powered by the Qualcomm... MORE

Evo Hair has announced an update to its haircare product packaging in a bid to reduce its contribution to plastic waste pollution and give the solutions a more sustainable edge over the competition.... MORE

The Nami Collection by Qeeboo outdoor furniture is a series of decidedly chic decor solutions for private exterior spaces to incorporate style and a functionality, but also an eco-friendly edge.... MORE

The Quadrant knife by Gerber is the latest product to join its stealthy roster, highlighting a compact silhouette once again. This time, it is less of a rugged outdoor knife but more of a pocket... MORE

The Antec C8 is a full-tower PC case that is part of the Constellation Series, offering a panoramic view with its seamless edge on the front and side panels. The case features a unique 45° beveling... MORE

The Tarvas Forest Bather Cordura sneakers are a hybrid footwear solution created by the brand to provide urbanites with a durable option to incorporate into their wardrobe that’s always ready... MORE

Whole Earth Protein Crunch Peanut Butter from the Ecotone-owned brand is a limited-edition product crafted with nutritional preferences and texture in mind. The peanut butter is formulated with... MORE

The CURLS Blueberry Bliss range of haircare products has been expanded by the brand for consumers with type 4 hair to help them enjoy a number of fine-tuned benefits for their tresses. The... MORE

Space Perspective is a company that is bringing travelers to the literal edge of space and now it works together with Rasmus Munk and space travel company SpaceVIP to form the inaugural dining... MORE

The Califia Farms packaging has been updated by the brand across North America to give it a more sustainable edge over the competition and prioritize a commitment to change in the industry. The... MORE

Oakley’s new Edge Flex sneaker model is a uniquely technical design with a chunky structure. It appears to be a new take on a traditional Oakley gold shoe that has been remixed through Oakley&#... MORE

KISS Colors & Care has announced three new products for consumers with textured hair to incorporate into their beauty regime as a way to enjoy impressive benefits that suit their needs. The... MORE

This Capri-Sun recyclable drink pouch has been announced by the brand as a first-to-market solution in the UK that will help the brand to transition towards greater sustainability. The packaging... MORE

REBBL proudly unveils its latest breakthrough in functional beverages - the AWAKE+ PROTEIN lineup. Each 12 oz. ready-to-drink latte is meticulously formulated with premium organic ingredients,... MORE

The REBBL AWAKE+ PROTEIN functional latte drinks are a new series of refreshments from the brand formulated with functionality in mind to help consumers enjoy more nutritional features from a single... MORE