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Director Trends

Ideas
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Insights
Cotton Candy Cookie Products
Cotton Candy Cookie Products
McVitie's Iced Gems Candy Floss are Limited-Edition
McVitie’s Iced Gems Candy Floss are a limited-edition product from the UK brand crafted with the signature carnival treat in mind to provide kids and adults alike with an alternative way to... MORE
Sleek Whiskey Bottle Designs
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
BSB Whiskey, in collaboration with Jamie Foxx, presents a game-changing release with its new packaging and flavor profile. Developed over two years, this ultra-smooth Brown Sugar Blend (BSB) whiskey... MORE
Convenient Single-Serve Quiches
Convenient Single-Serve Quiches
These New Wall’s Quiches Come in Two Flavors in the UK
These new Wall’s Quiches from the Compleat Food Group have been announced as a series of delicious pastries perfect for satisfying cravings for freshly baked goods at leisure. Arriving in the UK,... MORE
Stackable Signature Burgers
Stackable Signature Burgers
Stackers are the Latest Menu Item from A&W Canada
A&W Canada is launching its latest menu item—Stackers—starting at just $3.99. Available for a limited time, these classic West Coast-inspired burgers let you stack up A&W’s... MORE
Tax-Themed QSR Promotions
Tax-Themed QSR Promotions
The Krystal Tax Day BOGO Offer Provides Complimentary Burgers
Tax season is upon us, which will no doubt have many consumers feeling the stress to get their return in on time, so the Krystal Tax Day BOGO offer has been announced as a way to reward citizens.... MORE
Fluffy Ice Cream Treats
Fluffy Ice Cream Treats
Angel Delight Ice Cream Sticks Come in Two Flavors
The Angel Delight ice cream sticks have been announced by the UK-based Premier Foods as a fluffy frozen treat for consumers to try out this season to help them enjoy a mallow-like ice cream... MORE
Northern Lights-Inspired Aluminum Speakers
Northern Lights-Inspired Aluminum Speakers
Bang & Olufsen Unveils its New Atelier Edition Series
Bang & Olufsen introduces its Atelier Editions series that is launching as a part of its latest seasonal update inspired by the Northern Lights. It tints the Beoplay EX and the Beosound 2 3rd... MORE
Concentrated Commercial Cleaners
Concentrated Commercial Cleaners
Pine-Sol Multi-Surface Cleaners are Two-Times Concentrated
Pine-Sol Multi-Surface Cleaners have been reformulated by Clorox to deliver more cleaning power in commercial operations, while also reducing packaging waste. The products have a new citric acid-... MORE
Plant-Based Whipping Creams
Plant-Based Whipping Creams
Flora Plant Cream Comes in Single and Double Options
Flora Plant Cream is arriving at Tesco and Asda locations in the UK as a plant-based whipping cream perfect for elevating an array of recipes when cooking from home. The product comes in Single and... MORE
Robust Audio Speaker Series
Robust Audio Speaker Series
Bowers & Wilkins Presents its 600 Series of Audio Devices
Bowers & Wilkins introduces a look at the 600 Series, which is a capsule of audio devices that push boundaries through design and function. The capsule is made up of floor standing, standing... MORE
Candy-Flavored Beverages
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Fire Brands, an official licensing partner of Mars Wrigley, launched Skittles Drinks to offer a Gen Z-favorite candy in a drinkable format. These non-carbonated beverages are ready to be sipped in... MORE
Crack-Proof Exterior Stains
Crack-Proof Exterior Stains
Benjamin Moore's Woodluxe® Exterior Stain Ensures Long Lasting Color
Benjamin Moore’s Woodluxe® Exterior Stain is designed to safeguard and enhance outdoor surfaces. Perfect for siding, decks, fences, and more, the product offers superior protection against... MORE
Flat Recycled Wine Packaging
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
This recycled PET wine bottle has been launched by ALDI in the UK to showcase eco-friendly alcohol packaging in the brand’s private label as part of larger push towards sustainability in the... MORE
High-Protein Plant-Based Pasta Products
High-Protein Plant-Based Pasta Products
The Profusion Orzo Come in Two Variety Options
Profusion orzo is a new product range from Windmill Organics formulated with the nutritional and cooking preferences of today’s consumer in mind to help them strike a delicious balance on... MORE
Targeted Treatment Packaging
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Pharma Care by Cosmogen introduces 20 patented, eco-friendly packaging designs created to suit the needs of OTC and pharmacy brand products. The French packaging innovator exhibited at Pharmapack... MORE
Versatile Tequila Liqueurs
Versatile Tequila Liqueurs
Take Tequila Comes in Four Varieties Perfect for a Range of Recipes
Take tequila is a new product range from Global Brands launching into the UK market as a series of high-quality products perfect for elevating your choice of recipe with authentic flavor. The... MORE
Canned Collaboration Protein Coffees
Canned Collaboration Protein Coffees
Jimmy’s x Myprotein Iced Coffee Has 5.6-Grams of Protein
Jimmy’s x Myprotein iced coffee has been created in collaboration between the brands as a flavorful product perfect for offering a boost to energy levels, while also providing a touch of essential... MORE
AI-Powered Gelato Packaging
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Singaporean gelato brand Sweet Cheeks partnered with brand designers Bravo to revamp its identity and stand out in the local ice cream market. The rebrand includes new menus, uniforms, and... MORE
Springtime Sparkling Water Drinks
Springtime Sparkling Water Drinks
Rubicon Spring Pink Grapefruit Blood Orange Has Real Fruit Juice
Rubicon Spring Pink Grapefruit Blood Orange is a new refreshment flavor from Barr Soft Drinks for the UK market to provide consumers with a springtime-themed way to quench their thirst. The drink... MORE
Holy Month Pizza Menus
Holy Month Pizza Menus
Pizza Hut Indonesia Just Unveiled a New Pedas Nusantara Menu for Ramadan
Pizza Hut Indonesia is gearing up to celebrate the holy month of Ramadan with a new limited-time-only Pedas Nusantara menu. Available throughout the month of April from all Pizza Hut locations in... MORE
Paper-Packaged Private Label Wines
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
ALDI has announced new paper wine bottles for its private label libations to help reduce the carbon footprint of its products and prioritize sustainability. The brand is introducing its Cambalala... MORE
Inclusive Bear-Focused Can Designs
Inclusive Bear-Focused Can Designs
Twrl Milk Tea Launches the New 'Inclusivi-tea' Can Design
San Francisco’s Twrl Milk Tea, a plant-based food and beverage company established by women entrepreneurs, proudly unveils an exciting partnership initiative with the Taiwanese American... MORE
Sausage-Specific Gravy Mixes
Sausage-Specific Gravy Mixes
Bisto For Sausages Gravy Granules are Great for Midweek Meals
Bisto For Sausages Gravy Granules are the latest product from the Premier Foods brand that’s crafted with a different kind of gravy experience in mind to help consumers elevate their midweek... MORE
Flavorful Plant-Based Yogurts
Flavorful Plant-Based Yogurts
This New Oatly Oatgurt Range is Arriving in Germany
The new Oatly Oatgurt range is making its debut in Germany as a product lineup that targets the growing number of consumers who are in search for a plant-based alternative to conventional yogurt.... MORE
Yeast Extract Tortilla Chips
Yeast Extract Tortilla Chips
Marmite Tortillas Were Created with the Tayto Group
Marmite Tortillas have been created with the Tayto Group as a savory snack for consumers to try out this spring as an alternative method for enjoying the flavor of the namesake yeast spread. The... MORE