From devil-horned Kristin Cavallari’s alluring performance in Donna Mizani’s ad campaign to model Heather Sutton in the ‘I Sold My Soul to the Devil for Shiny Golden Chains’ editorial in New Tough magazine, devil themes are more popular than ever. While the ‘Ode to Lucifer’ photo shoot by Julius Bramanto embraces devil-worship, starring model Sima with two horns coming out of her back surrounded by black candles, French Vogue suggests simply that satanic is the new black.

It’s not only the beautiful and fabulous that have made devil-themed fashion popular but also the disturbing-looking models found in Chadwick Tyler’s editorial work, which consists of models with bloody faces, demonic eye-rolls and frightening laughs.

Above all, this collection of always evolving devilish fashionista fads inspire the embrace of the satanic self that is influenced by popular media, marketing and celebrities. It’s used so widely, quite evidently, because it works.