This collection of water bottle branding strategies are refreshingly unique against a backdrop of other, harsher items on the market today. Water is no longer simply a resource necessary for survival, but rather a commodity that is readily sold and traded around the world. As such, many companies take bold moves with packaging to help guide consumers towards a product that is otherwise completely uniform across the manufactured market.
What's important to note is the high level of purity that each one of these labels and branding techniques adopt, as the concept of crystal clear H2O is the only real benefit that companies can boast about. Light and royal blue shades are interchanged readily against the clear background to help prove that you're looking at the best choice.
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12 Water Bottle Branding Techniques
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By: Michael Hemsworth - Published: Jan 25, 2013