Superstar

Wrist-Worn Clocks That Shun Standard Colors

By: Marissa Brassfield - Published: Jul 11, 2009   Updated: Apr 14 2011
We're all used to seeing watches in standard metal tones, black and white, but the vibrant watches in this slideshow shun those hues in favor of far brighter ones.

You won't find many plain watch faces in this slideshow. Instead, you'll see acid-bright shades, soothing LED lights, psychedelic patterns, and bright retro revivals.

Implications - The widespread adoption of mobile phones and their built-in digital clocks have forced watch designers to rethink their strategy to capture consumer interest. In response, these creatives have released retro-inspired digital watches in every shade of the rainbow to inspire 80s and 90s nostalgia in their target market and reflect this genre's resurgence in pop culture.