From Vampy Starlet-Inspired Cosmetics to Adorably Nerdy Cosmetics

By: Alexander Lam - Published: Jul 16, 2013
Using cute and unconventional branding, cosmetic firms are helping pre-teens ease into the world of makeup with tween cosmetics. Products such as vibrant feline cosmetic collections and adorable animal-shaped moisturizers help make young girls comfortable with cosmetics through familiar and charming characters. This list is composed of tween-focused cosmetics with branding that appeals to those transitioning into adolescence.

With tweens on the cusp between childhood and adolescence, using well-known cartoon characters to brand cosmetics works to make something foreign seem familiar. Products like pocket monster manicures infuse favorite childhood icons with cosmetics.

In addition to making makeup youth-friendly, cosmetic brands are appealing to the tween yearning for social acceptance through subtly risque products. Items such as rebel character manicures and vampy starlet-inspired cosmetics appeal to the burgeoning desire to rebel. Stats for 21 Tween-Targeted Cosmetics Trending: Older & Warm
Research: 18,275 clicks in 149 w
Interest: 2 minutes
Concept: Tween Cosmetics
Related: 148 examples / 114 photos
Segment: Females, 4-18
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