From Google Treasure Searches to Treasure-Finding Footwear

By: Jessica Marcel - Published:   Updated: Apr 14 2011
Finding buried treasure has never seemed quite so appealing as it does now with the recession and all. Check out these 15 treasure-hunting features and get carried away dreaming of how you might have a run in with a pot of gold. Treasure maps are just the beginning with these treasure-inspired posts.

Implications - The economic downturn and ensuing credit crunch left many consumers looking for a magical pot of gold or treasure chest filled with money to soothe their financial worries. Savvy marketers and designers responded with ad campaigns and products that mimic the thrill of finding free treasure. Companies can take advantage of this opportunity by staging guerrilla scavenger hunts that lead consumers to their products. Stats for 14 Treasures to Hunt For Trending: Older & Mild
Traction: 6,875 clicks in 312 w
Interest: 3 minutes
Concept: Treasure Maps
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: $200,000 hennessy cognac treasure chest, garbage necklaces, and treasure hunting gets big.