15 Treasures to Hunt For
From Google Treasure Searches to Treasure-Finding Footwear
Implications - The economic downturn and ensuing credit crunch left many consumers looking for a magical pot of gold or treasure chest filled with money to soothe their financial worries. Savvy marketers and designers responded with ad campaigns and products that mimic the thrill of finding free treasure. Companies can take advantage of this opportunity by staging guerrilla scavenger hunts that lead consumers to their products.