Implications - The economic downturn and ensuing credit crunch left many consumers looking for a magical pot of gold or treasure chest filled with money to soothe their financial worries. Savvy marketers and designers responded with ad campaigns and products that mimic the thrill of finding free treasure. Companies can take advantage of this opportunity by staging guerrilla scavenger hunts that lead consumers to their products.
15 Treasures to Hunt For
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By: Jessica Marcel - Published: Feb 15, 2010 Updated: Apr 14 2011
Finding buried treasure has never seemed quite so appealing as it does now with the recession and all. Check out these 15 treasure-hunting features and get carried away dreaming of how you might have a run in with a pot of gold. Treasure maps are just the beginning with these treasure-inspired posts.