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From Unprivileged Membership Cards to Murdered Mascot Mysteries

By: Alyson Wyers - Published: Apr 25, 2014
These travel rewards programs indicate the creative ways in which travel related companies can engage their costumers. Whether it's frequent flyer miles or other inviting incentives, these campaigns are making travel easier.

Travel rewards programs can be specific to the mode of transportation like air travel or car rentals, or relate to where travelers are staying such as hotels or the location itself. For example, Danish tourism launched a program that rewarded people traveling as couples. Other locale based travel rewards programs have been conceived by brands from Heineken to Anthon Berg, a chocolatier in Denmark.

Social media plays an interesting role in travel rewards programs as well, as it directly creates a conversation with consumers. Platforms like Twitter have been especially effective in generating interest.