If you are looking for professional pop culture trend research and trend clusters, check out our 2009 Trend Reports.
Implications - The importance of pop culture in modern society is growing every day. Becoming more than just a source of entertainment, media depictions are being integrated into the daily lives of consumers. Shoppers are increasingly looking at outlets like television shows and movies to define who they are in society. Companies could hone in on this significance of pop culture in order to attract more buyers to their products.