Top 20 Shocking Hair Trends
From Mullets to Matching Hair Cuts (GALLERY)
Implications - Consumers are no longer interested in blending into the crowd, and instead wish to stand out and express their individual styles. Cutting edge styles and products which don't boast typical designs allow these consumers a sense of uniqueness. Companies can appeal to this market who yearns to define themselves through dress by embracing designs and ideas which aren't standard.