From Bentleys to Bathrooms

Long ago you could only pimp your ride, but over the last year, we’ve seen mass customization in every product category.  This fun list showcases the top posts from our global network of Trend Hunters which have explicitly used the ‘pimping’ terminology to refer to customization.

Implications - Today's consumer is obsessed with self expression, with customization serving as the only true way to boast one's own individuality without any external influence. Thus, consumers are taking matters into their own hands and modifying products. Companies can do the same by officially offering the option to consumers to customize their products, offering one-of-a-kind innovations that the selfcentric consumer will surely appreciate.