This cluster highlights tomboy fashions ranging from Denim Dan looks to panstuits to sports inspired outfits (think football linebackers). The slideshow includes button-downs, dress shirts and boyfriend shirts, watches, jeans and jacketsâ€”even tuxedos for the ultimate Jane Bond look.
Implications - Youth consumers are increasingly skeptical of traditional societal roles for men and women. As a result, women have begun to adopt fashion trends typically seen on men and vice versa. Companies should consider these new gender roles when creating products for youth consumers.