These hedonistic innovations prove that while sex sells, group sex sells more. These videos, editorials, websites, photography collections, and print ads prove that swingers make the world go 'round.
Implications - Contemporary society values momentary pleasure more than monogamy. This reflects a collective shift in lifestyle decisions. While consumers buy into the lifestyles that brands create, they have no loyalty to any one particular brand. In more to remain competitive, brands need to continually find new ways to appeal to new and old customers.