Superstar

30 Hedonistic Innovations For Swingers

By: Marissa Brassfield - Published: Apr 30, 2009   Updated: Jun 13 2011
Whether you love swingers or loathe them, this naughty collection of hedonistic surprises is sure to please. From ostentatious month-long swinger parties in Australia to decadent group portraits from Terry Rodgers, this slideshow definitely isn't for the monogamous.

These hedonistic innovations prove that while sex sells, group sex sells more. These videos, editorials, websites, photography collections, and print ads prove that swingers make the world go 'round.

Implications - Contemporary society values momentary pleasure more than monogamy. This reflects a collective shift in lifestyle decisions. While consumers buy into the lifestyles that brands create, they have no loyalty to any one particular brand. In more to remain competitive, brands need to continually find new ways to appeal to new and old customers.