Superstar

From Nostalgic Sitcom Yoghurt Ads to Villainous Auto Ads

By: Laura McQuarrie - Published:
This year’s Super Bowl Teaser ads are all about building suspense, anticipation and titillating viewers with only a few pieces of a story. Some of these trailer clips only last about 15 to 30 seconds, but they can pack a surprising amount of narrative into that time.

Familiar brands like Budweiser, GoDaddy and Volkswagen will be back for yet another year to claim prime advertising time during the Super Bowl, along with advertisers like Cheerios, Jaguar and Nestlé that will be debuting Super Bowl commercials for the very first time.

Some of the most interesting characters to look out for on Super Bowl Sunday include the reunited Full House cast in Danone’s Oikos yoghurt ad, David Beckham for H&M and The Muppets in Toyota’s car commercial.