This year’s Super Bowl Teaser ads are all about building suspense, anticipation and titillating viewers with only a few pieces of a story. Some of these trailer clips only last about 15 to 30 seconds, but they can pack a surprising amount of narrative into that time.
Familiar brands like Budweiser, GoDaddy and Volkswagen will be back for yet another year to claim prime advertising time during the Super Bowl, along with advertisers like Cheerios, Jaguar and Nestlé that will be debuting Super Bowl commercials for the very first time.
Some of the most interesting characters to look out for on Super Bowl Sunday include the reunited Full House cast in Danone’s Oikos yoghurt ad, David Beckham for H&M and The Muppets in Toyota’s car commercial.
Stats for 22 Super Bowl Teaser Ads for 2014
Trending: Older & Buzzing
Research: 4,168 clicks in 117 w
Interest: 1.3 minutes
Concept: Super Bowl Teaser Ads
Related: 229 examples / 176 photos
Segment: Males, 18-35
Comparison Set: 84 similar articles, including: television-commerce fashion ads, kidnapped candy commercials, and small business-supporting ads.
22 Super Bowl Teaser Ads for 2014
More Stats +/-
Kidnapped Candy Commercials
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Small Business-Supporting Ads
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Villainous Auto Ads
From Nostalgic Sitcom Yoghurt Ads to Villainous Auto Ads
By: Laura McQuarrie - Published: Jan 26, 2014