The weather is heating up, and you don't want to be caught outdoors without a spiffy pair of summer shorts. Especially since there are thousands of designs out there to satisfy even the most adamant shorts hater.
There are cheeky hot pants for the exhibitionist, cartoon-inspired shorts for the pop culture enthusiast, and even hipster shorts for the urbanite. If you're not looking to stay cool this summer, but you feel like you need to shed a few extra pounds, then you'll find Sweat Pants by Hammacher Schlemmer to be very useful, as they induce sweat from wearers. There are literally shorts for every occasion.
Implications - The fashion industry is a perennial vanguard in creating innovative designs that satiate consumer desire for individuality. Corporations looking to add variety to their wares may consider borrowing design elements from fashion lines.
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Segment: Females, 18-35
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From Cheeky Bottoms to Cartoon Apparel, These Shorts Are Must-Haves
By: Jason Soy - Published: Jul 3, 2011