From Post-It Power PSAs to Interactive Advergames

By: Armida Ascano - Nov 21, 2010   Updated: Mar 24 2011
Stop-motion marketing is becoming increasingly popular in the realm of advertising. Stop-motion marketing is a way of instantly instilling creativity and originality into a viral video or commercial.

This technique suits an array of subjects, from racy content to peculiar PSAs. See these and more stop-motion marketing campaigns above.

Implications - With the simple often being the most effective, companies are taking this concept and integrating it into their marketing techniques in an interesting way. The focus on process is a clear one when it comes to stop-motion, as the final product often appears effortless while its production is definitely a difficult procedure. It is the simplistic concept behind stop-motion videos, however, which appeals to the viewing audience, proving that this is an effective method of selling for companies.