From Post-It Power PSAs to Interactive Advergames

By: Armida Ascano - Published:   Updated: Mar 24 2011 • References:
Stop-motion marketing is becoming increasingly popular in the realm of advertising. Stop-motion marketing is a way of instantly instilling creativity and originality into a viral video or commercial.

This technique suits an array of subjects, from racy content to peculiar PSAs. See these and more stop-motion marketing campaigns above.

Implications - With the simple often being the most effective, companies are taking this concept and integrating it into their marketing techniques in an interesting way. The focus on process is a clear one when it comes to stop-motion, as the final product often appears effortless while its production is definitely a difficult procedure. It is the simplistic concept behind stop-motion videos, however, which appeals to the viewing audience, proving that this is an effective method of selling for companies. Stats for 20 Stop-Motion Marketing Campaigns Trending: Older & Average
Traction: 8,654 clicks in 227 w
Interest: 2.7 minutes
Concept: Stop Motion Marketing
Related: 174 examples / 134 photos
Segment: Males, 12-55
Comparison Set: 64 similar articles, including: stop motion post-it commercials, stop motion apparel vids, and human skateboard ads.