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After at least two decades in the fashion world, these smashing Stussy innovations will show why the brand has become the urban powerhouse that it is today.

Founder Shawn Stussy started his company when he started scribbling his name onto shirts, shorts and caps. Since then he started an empire that wound up being one of the most popular urban fashion brands today. But nowadays the company isn’t just about producing clothes. Stussy has started their own lifestyle line called Livin’ which has made them into a more versatile brand.

Whether it’s spray cans, vinyl figures or clothes, Stussy is one of the few brands that managed to go beyond their fashion comfort zone and succeed in other markets.