I don't like to think when I see advertisements. I prefer to look and laugh instead. An ad that makes me laugh will stay in my head longer than one that made me think. These silly spoofvertisements had me at hello. I'll unfortunately never forget a nude "Bruno" on the cover of GQ. Ever.
Implications - Though sensuality, danger and emotion have all proven to be effective strategies in advertising, consumers relish in a company that does not take itself seriously. This boosts positive brand recognition for companies looking for a more intimate, human connection with consumers.