Cruising the mall is a joy for some and a torture for others, but a vast array of newly implemented shopping experience enhancements will help to make the retail environment a dream -- or tolerable, at the very least.
With the explosion of online shopping, the in-store consumer marketplace has suffered from decreased foot traffic as shoppers are avoiding lines and pushy sales clerks in favor of purchasing goods from the comfort of their own home. The traditional store is thus in need of a makeover and various retailers have begun focusing on changing around the way that they do in-person business to bring the card-carting, cash-blowing consumer back into their shops.
While many stores are embracing online reward systems, the physical shop itself has been reworked with colorful displays and smartphone-enabled checkout lines for speedier payment.
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By: Sarah Moore - Published: May 3, 2012