Quirky team and community members evaluate and contribute to submitted ideas and bring one brand new product to market each week. Once a requisite number of items have been ordered though Quirky pre-production sales, Quirky products are produced and delivered to customers.
Implications - Crowdsourcing has become the latest innovation for businesses to get the most out of their new products. By asking the people what they want in their products, consumers can have a better connection with the brand. Businesses should be more into crowdsourcing to give their consumers a better brand experience.