The Innovative Brand Uses Group Process from Concept to Creation
Quirky team and community members evaluate and contribute to submitted ideas and bring one brand new product to market each week. Once a requisite number of items have been ordered though Quirky pre-production sales, Quirky products are produced and delivered to customers.
Implications - Crowdsourcing has become the latest innovation for businesses to get the most out of their new products. By asking the people what they want in their products, consumers can have a better connection with the brand. Businesses should be more into crowdsourcing to give their consumers a better brand experience.