Superstar

Impromptu Shops for Guerrilla Advertising

By: Marissa Brassfield - Published:   Updated: Aug 15 2011
The phenomenon of pop-up buildings has taken the world by storm. From pop-up sportswear stores by Reebok to cross-branded pop-up clothing stores from Gap, Comme Des Garcons and Target, it's clear that clothing is an industry in which pop-up stores are frequently seen.

As you might imagine, however, pop-up buildings have spread into other industries as well. Below, you'll read about pop-up spas, nightclubs, bars, IKEA rooms, and restaurants--including one that serves pet food.

Implications - Consumers are always looking for products that will satisfy their on-the-go busy schedules. Pop-up buildings are an option that satisfies the need for these busy buyers. Businesses should consider creating their own pop-up stands to cut back on rental costs as well as having the option to travel to any area in which they are needed.