Impromptu Shops for Guerrilla Advertising
As you might imagine, however, pop-up buildings have spread into other industries as well. Below, you'll read about pop-up spas, nightclubs, bars, IKEA rooms, and restaurants--including one that serves pet food.
Implications - Consumers are always looking for products that will satisfy their on-the-go busy schedules. Pop-up buildings are an option that satisfies the need for these busy buyers. Businesses should consider creating their own pop-up stands to cut back on rental costs as well as having the option to travel to any area in which they are needed.