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Subscription Based Beverages Edit
Playboy Wine, Get Some Each Month


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Playboy Wine, Get Some Each Month

Playboy Wines come in 12 month subscriptions, just like the infamous magazine.

Playboy Wines pair “Limited-allocation, highly acclaimed wines from around the World with vintage Playboy magazine covers of the past,” the site explains.

What’s interesting isn’t the fact that it uses Playboy images, but that it uses the Playboy brand. The room to innovate when it come to wine labels is immense, but it hasn’t been until recently that people have caught on to the marketing potential.

Since wine is one of the most popular beverages consumed across the globe, it’s a savvy vehicle to stealthy easily bring an ad into the home.

Also, since wine is something people are continually buying, they don’t mind experimenting with no brands. People love something that catches attention, and the Playboy wine certainly does do that! This one will be huge with male oenophiles… and beer drinkers alike!

The cluster shows a range of possibilities for labels, from the Playboy wine to Rolling Stones vino.

Filed In:  branding drinking lifestyle marketing naughty

Oct 8, 08 - 4,918 Views




Subscription Based Beverages - Playboy Wine, Get Some Each Month (GALLERY)
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Subscription Based Beverages - Playboy Wine, Get Some Each Month (GALLERY) 4
Subscription Based Beverages - Playboy Wine, Get Some Each Month (GALLERY) 5




Reactions

THREE WAYS TO REACT: vote, favorite or comment about Subscription Based Beverages.

rocketranger on Oct 9, 08  0 Trends   2,582 Comments
The public may or may not Playboy wine due to label image, otherwise Yes. That label would drive my kin from NOT buying wine unless given in Blind Taste Test. ALL Hotels etc should serve Playboy Wine. Nice. For Home users, send in DVDs with Wine (men only, couples). Sell at Hooters? Dine in? Cruise lines? OneKeyAway.com parties. Cheers.
rocketranger on Oct 9, 08  0 Trends   2,582 Comments 0


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