This collected of pimped-out pens features a range of crazy writing utensils, from pens that read to you to $15,000 platinum pens. It's pretty crazy how tech-savvy some of these pens are. For example, who knew that James Bond-esque pens would someday be a real thing? I wouldn't mind owning an invisible ink pen, just in case there's a tricky contract I'm ever forced into signing.
Implications - With so many commodities on the market, consumers are searching for an original take on traditional products. By infusing a conventional product with an alternative angle, consumers will respect this development and consider purchasing the item. Companies should consider how their designs present something alternative to the consumer.
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By: Allison Love - Published: Jun 19, 2010 Updated: Jun 15 2011