From Fetching Pet Branding to Bonehead Biscuits

By: Courtney Scharf - Published: Jun 3, 2013
Pet product packaging has come a long way from its basic beginnings. With more innovations influencing the actual products that are marketed to pet owners, an influx of niche and interesting approaches to branding are taking over as well.

Whether it be to highlight the organic formula of a product or the charming design beneath, pet packaging reflects the changing expectations of consumers. In addition to great graphics, more and more companies in this market are setting themselves apart with clever designs that play off of the playful nature of the recipients of the products.

As individualized as the people who buy these goods, pet branding is a quickly changing and exciting realm to keep tabs on.