Rather than addressing consumer needs with a one-size-fits-all approach, many providers are creating personalized insurance plans that are flexible enough to accommodate anyone's needs.
Some great examples of this include State Farm using biometric data to create cusom car insurance rates, health insurance companies using wearables to help consumers claim discounts and platforms where users can pick and choose to receive exactly the right amount of coverage for their needs and budget.
Targeting Millennial consumers, ExactCare offers a lot of flexibility in the way that its users can communicate with agents. Beyond simply encouraging its customers to get in touch by phone or email, ExactCare also helps people to inquire about insurance plans via texts or tweets.
18 Personalized Insurance Plans
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From Wellness Rewards Programs to Biometric Insurance Plans
Mar 2, 2016By: Laura McQuarrie -