From Padma Lakshmi with Hardee's to Banned Calvin Klein

By: Ayman - Published: Mar 30, 2009
Padma Lakshmi of "Top Chef" fame is making waves across the Internet with her steamy commercial for Hardee’s Western Bacon Thickburger.

Padma Lakshmi's racy commercial is the latest in what has become a guaranteed marketing gimmick to generate buzz for the brand.

The formula is simple, hire a hot model and make a commercial that is as sexual and racy as the TV broadcast regulations permit.

And in some cases, going over the red lines and getting your commercial banned might not be a bad idea either, as it catapulates it into instant viral status. This was the case with both the Calvin Klein Secret Obsession fragrance spot with Eva Mendes and the new Calvin Klein Jeans commercial.

See all these commercials and more in the cluster below. Stats for 10 Steamy Commercials Trending: Older & Warm
Research: 28,173 clicks in 373 w
Interest: 8 minutes
Concept: 10 Steamy Commercials
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: gratuitous group nudevertising, banned celebrity ads, and scandalous beer commercials.