Padma Lakshmi of "Top Chef" fame is making waves across the Internet with her steamy commercial for Hardee’s Western Bacon Thickburger.
Padma Lakshmi's racy commercial is the latest in what has become a guaranteed marketing gimmick to generate buzz for the brand.
The formula is simple, hire a hot model and make a commercial that is as sexual and racy as the TV broadcast regulations permit.
And in some cases, going over the red lines and getting your commercial banned might not be a bad idea either, as it catapulates it into instant viral status. This was the case with both the Calvin Klein Secret Obsession fragrance spot with Eva Mendes and the new Calvin Klein Jeans commercial.
See all these commercials and more in the cluster below.
Stats for 10 Steamy Commercials
Trending: Older & Warm
Research: 28,159 clicks in 370 w
Interest: 8 minutes
Concept: 10 Steamy Commercials
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: gratuitous group nudevertising, banned celebrity ads, and scandalous beer commercials.
10 Steamy Commercials
More Stats +/-
Banned Celebrity Ads
Gratuitous Group Nudevertising
Scandalous Beer Commercials
Youth Sexvertising To Sell Jeans
Sexually Confused Ads
From Padma Lakshmi with Hardee's to Banned Calvin Klein
By: Ayman - Published: Mar 30, 2009