From Transparent Beer Cans to Perfume-Like Honey Branding
Jana Pijak — November 30, 2014 — Marketing
These November 2014 branding ideas range from organic fruit packages to cinematic champagnes that celebrate pop culture characters. Food and beverage brands are constantly finding ways to stand apart from competitors and are choosing to showcase their products in bold and visually vivid packages.
While clean minimalism never goes out of style, bright colors, unexpected material choices and vivid typography details are becoming a winning branding formula for the majority of successful companies.
For those who are looking to make a more sustainable statement, many brands are embracing organic and eco-friendly packaging and are replacing harmful plastics with recycled paper and cardboard materials. When they aren't using paper, these brands are finding ways to market their products using biodegradable packages that conserve energy while reducing waste buildup.
While clean minimalism never goes out of style, bright colors, unexpected material choices and vivid typography details are becoming a winning branding formula for the majority of successful companies.
For those who are looking to make a more sustainable statement, many brands are embracing organic and eco-friendly packaging and are replacing harmful plastics with recycled paper and cardboard materials. When they aren't using paper, these brands are finding ways to market their products using biodegradable packages that conserve energy while reducing waste buildup.
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