From Canine Yoga Classes to VR Social Media Platforms

By: Jana Pijak - Aug 4, 2015
These millennial lifestyle innovations range from canine yoga classes to VR-powered social media platforms that will change the way individuals communicate online. Thanks to their dependence on technology, millennials are used to getting what they want -- from niche dining concepts and personalized shopping experiences to meal deliveries and subscription services that cater to their specific hobbies.

As this generation of consumers reaches middle age, their quality of life is bound to be better than that of generations before it. Embracing individuality, millennial consumers refuse to conform to social ideals and are instead carving their own path and unique lifestyle choices.

While pet-focused fitness classes illustrate this demographic`s love of animals, concepts like mobile champagne bars and VR-powered brewery tours stay in tune with its viral obsession. Rather than investing in permanent and costly ventures, major brands are creating experiential and temporary businesses that win with social media users and those with an appreciation for interactive web experiences.