Move Over Vampires, the Mermaids are Coming
From innovative aquatic restaurants to a fishy fashion craze on a grand scale, Mermaid inspirations are riding a wave of popularity that seems only to be gathering momentum.
Implications - As society moves towards equality each day, female shoppers are looking for ways to get in touch with their sensuality. Products featuring a sultry aesthetic are appealing to women who want their femininity to shine through. Companies looking to increase their appeal could focus on this desire for more sexuality in women's pieces.