As Michael ‘Big Mike’ Lynche was saved by the judges last week on the show, the men of ‘American Idol’ have a certain allure. Could it be their silky voices that could melt butter, their warm personalities or the combination of both that make them so magnetic when they’re on your TV screen?

These men of ‘American Idol’ finds will shine some light on the irresistibly of golden-voiced crooners.

Implications - In a consumer society increasingly desensitized to advertising, one of the best ways a brand can embed its image in the minds of consumers is through product placement. By subtly including people on television enjoying the brand's product, the company creates a longing for the product in the consumer's subconscious, which is far more effective than traditional advertising.