From Snapchat Television Revivals to Political Geofilter Ads

By: Rebecca Byers - May 28, 2016
The top May 2016 social media ideas include a number of innovative social media campaigns, promising new apps and unique platform partnerships.

MTV recently announced it will revive its highly successful early 2000's series Cribs within its Snapchat Discovery story. Expected to launch in July 2016, the clever move is sure to delight Millennials and create a whole new generation of fans in the process.

In an intriguing partnership that highlights the influence of "cord-cutting," the NFL and Twitter will collaborate to see ten Thursday Night Football games livestreamed for free on the Twitter app and website in the 2016 season. The integrated campaign will also feature pre-game Periscope broadcasts.

Starbucks recently took to Snapchat to remind consumers that its Gold Rewards loyalty program would be changing effective May 1, 2016. The brand purchased a 24-hour sponsored lens that provided user-generated content promoting the program's re-launch.