From High-End Electric Bicycles to Branded Fitness Pop-Ups

By: Rebecca Byers - Mar 12, 2016
The top March 2016 sports ideas speak to the increasingly experiential brand interactions carried out by athletic apparel manufacturers and numerous other fitness and well-being industry ventures.

The X by adidas is a pop-up training facility for women that was recently hosted in London's Victoria Park. The immersive pop-up, the shape of a giant "X" glowingblue and purple, will host a number of brand events over its one-week run, including yoga classes, boot camp workouts, dinner parties, product education sessions and much more.

Meanwhile, the SwimBot is a piece of wearable technology that with its connected app serves as a swimming coach that provides individuals with feedback on their technique. The intuitive technology demonstrates the means that amateur athletes have to better track their training progress without accessing professional resources.