From High-End Electric Bicycles to Branded Fitness Pop-Ups
Rebecca Byers — March 12, 2016 — Lifestyle
The top March 2016 sports ideas speak to the increasingly experiential brand interactions carried out by athletic apparel manufacturers and numerous other fitness and well-being industry ventures.
The X by adidas is a pop-up training facility for women that was recently hosted in London's Victoria Park. The immersive pop-up, the shape of a giant "X" glowingblue and purple, will host a number of brand events over its one-week run, including yoga classes, boot camp workouts, dinner parties, product education sessions and much more.
Meanwhile, the SwimBot is a piece of wearable technology that with its connected app serves as a swimming coach that provides individuals with feedback on their technique. The intuitive technology demonstrates the means that amateur athletes have to better track their training progress without accessing professional resources.
The X by adidas is a pop-up training facility for women that was recently hosted in London's Victoria Park. The immersive pop-up, the shape of a giant "X" glowingblue and purple, will host a number of brand events over its one-week run, including yoga classes, boot camp workouts, dinner parties, product education sessions and much more.
Meanwhile, the SwimBot is a piece of wearable technology that with its connected app serves as a swimming coach that provides individuals with feedback on their technique. The intuitive technology demonstrates the means that amateur athletes have to better track their training progress without accessing professional resources.
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